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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.6
estrelas
2,815 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

JJ

30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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626 — 650 de 670 Avaliações para o Digital Media and Marketing Strategies

por Castor T

17 de abr de 2022

Full of information. Love it!

por Rakesh R

9 de mar de 2021

IT IS A VERY GOOD COURSEWARE

por HONGHAO C

21 de jun de 2021

Many thanks to Dr. Mike Yao

por Adil K G

19 de abr de 2020

Loved the assignments!

por yingrui h

3 de jun de 2019

structural and clear

por NIGAR F

26 de mai de 2021

exceptionally good

por Andrei B

25 de ago de 2021

Thats a good one!

por 남킬샷

24 de ago de 2021

It's good for me.

por Michael H

8 de mar de 2021

Excellent course!

por Gunjan R

12 de ago de 2020

VERY NICE COURSE.

por Deisy V S

19 de ago de 2021

A​ great course!

por Shriram I

11 de jun de 2021

Excellent course

por Gurugubelli V

30 de mar de 2021

Excellent course

por SNEHA R N

9 de mai de 2022

supperb course

por Shubham D

22 de jan de 2020

awesome course

por Ana M V B

8 de mar de 2021

Great course!

por Reena s

18 de jul de 2021

wwonderful

por Ruben D C

16 de jul de 2021

Excellent!

por şamil c

21 de jun de 2022

çok güzel

por Sanjana R

8 de jun de 2022

R​eliable

por Simantak S

1 de mai de 2022

very good

por Meenakshisundaram S

29 de jun de 2021

EXCELLENT

por Oluborode s

4 de abr de 2021

awesome

por Omar

18 de jul de 2022

thanks

por DANIEL N W

14 de abr de 2022

GOOD