This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
Marketing no Universo Digital
oferecido por
Programa de cursos integrados Marketing digitalMarketing DigitalUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Informações sobre o curso
608,007 visualizações recentes
Resultados de carreira do aprendiz
48%
comecei uma nova carreira após concluir estes cursos
46%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies
Resultados de carreira do aprendiz
48%
comecei uma nova carreira após concluir estes cursos
46%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 29 horas para completar
Sugerido: 4 weeks of study, 6-8 hours/week
Inglês
Legendas: Inglês
Programa - O que você aprenderá com este curso
8 horas para concluir
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
8 horas para concluir
8 vídeos (Total 72 mín.), 8 leituras, 8 testes
8 videos
Marketing Overview11min
Product7min
Offering Product Ideas2min
Customer Co-Creation15min
Case Study Introduction: Threadless8min
Sharing Economy18min
Exercise: Ideas.Lego.com4min
8 leituras
Learner Stories10min
Syllabus10min
About the Discussion Forums10min
Glossary10min
Brand Descriptions10min
Module 1 Overview10min
Module 1 Readings1h 30min
Optional Resources for Threadless Case Study10min
6 exercícios práticos
Orientation Quiz30min
Module 1 Basic Concept Practice Quiz10min
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10min
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10min
Exercise Quiz: Ideas.Lego.com30min
Module 1 Review Quiz30min
7 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
7 horas para concluir
6 vídeos (Total 58 mín.), 3 leituras, 7 testes
6 videos
Promotion7min
Product Reviews2min
User Generated Content17min
Case Study Introduction: GoPro8min
Doppelganger Brand Images16min
Exercise: Wikipedia.org5min
3 leituras
Module 2 Overview10min
Module 2 Readings1h 30min
Optional Resources for GoPro Case Study10min
5 exercícios práticos
Module 2 Basic Concept Practice Quiz10min
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10min
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10min
Exercise Quiz: Wikipedia.org30min
Module 2 Review Quiz30min
6 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
6 horas para concluir
6 vídeos (Total 62 mín.), 3 leituras, 7 testes
6 videos
Placement7min
Online Shopping2min
New Retail16min
Case Study Introduction: Tesla8min
Self Manufacturing23min
Exercise: Thingiverse.com3min
3 leituras
Module 3 Overview10min
Module 3 Readings1h
Optional Resources for Tesla Case Study10min
5 exercícios práticos
Module 3 Basic Concept Practice Quiz10min
Module 3 Digital Concept 1 Practice Quiz: New Retail10min
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10min
Exercise Quiz: Thingiverse.com30min
Module 3 Review Quiz30min
6 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
6 horas para concluir
6 vídeos (Total 54 mín.), 3 leituras, 7 testes
6 videos
Price Overview7min
Online Price Search2min
Pay What You Want14min
Case Study Introduction: Panera7min
Freemium17min
Exercise: It's Full of Sparks4min
3 leituras
Module 4 Overview10min
Module 4 Readings1h
Optional Resources for Panera Case Study10min
5 exercícios práticos
Module 4 Basic Concept Practice Quiz10min
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10min
Module 4 Digital Concept 2 Practice Quiz: Freemium10min
Exercise Quiz: It's Full of Sparks30min
Module 4 Review Quiz30min
Avaliações
Principais avaliações do MARKETING NO UNIVERSO DIGITAL
por SSOct 8, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por ARSep 15, 2016
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
por SMJul 22, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por SHMay 5, 2017
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Sobre Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.