The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
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oferecido por
Programa de cursos integrados Marketing digitalMarketing DigitalUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 20 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
- Digital Marketing
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 20 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
5 horas para concluir
Course Overview and The Changing Landscape
In the orientation, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. In the first module, we will examine marketing as a process of communication, in which businesses and marketers attempt to deliver the right message to the right person at the right moment, and listen and respond to consumers’ feedback.
5 horas para concluir
11 vídeos (Total 67 mín.), 8 leituras, 7 testes
4 horas para concluir
Key Processes and Core Strategies
In the second module, we will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific. We will first define digital media in a broad scope, and then elaborate on the ways in which digital media technologies impact the key processes and functions of marketing communication.
4 horas para concluir
10 vídeos (Total 72 mín.), 2 leituras, 7 testes
5 horas para concluir
Smart and Social Media Channels
In the third module, we will start with an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing. Given the rapidly changing technological landscape and the vastly different business contexts in which these strategies are implemented, we will not focus on implementation and execution. Instead, this module aims to provide a conceptual understanding of the underlying principles of these marketing tactics.
5 horas para concluir
14 vídeos (Total 82 mín.), 3 leituras, 7 testes
6 horas para concluir
Mobile Media and Beyond the Screens
In the 4th and the last module, you will first learn about mobile marketing strategies. We will discuss the impacts of digital technologies on other marketing channels beyond the screens. We will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.
6 horas para concluir
8 vídeos (Total 59 mín.), 4 leituras, 8 testes
Avaliações
- 5 stars63,97%
- 4 stars22,32%
- 3 stars7,55%
- 2 stars3,44%
- 1 star2,70%
Principais avaliações do DIGITAL MEDIA AND MARKETING PRINCIPLES
por SK1 de set de 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
por LB7 de ago de 2021
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
por OO30 de nov de 2020
The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!
por AT26 de jun de 2020
Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.
Sobre Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
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