The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital

Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Digital Marketing
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessComece a trabalhar rumo ao seu mestrado
Programa - O que você aprenderá com este curso
Course Overview and The Changing Landscape
Key Processes and Core Strategies
Smart and Social Media Channels
Mobile Media and Beyond the Screens
Avaliações
- 5 stars64,20%
- 4 stars22,19%
- 3 stars7,56%
- 2 stars3,40%
- 1 star2,63%
Principais avaliações do DIGITAL MEDIA AND MARKETING PRINCIPLES
First I'd like to thank Mr. Mike Yao for making interesting digital course. Really enjoyed every minute of it. Learned many new skills in this sphere. Highly recommend!
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
Sobre Programa de cursos integrados Marketing digitalMarketing Digital

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