Informações sobre o curso
4.1
1,165 classificações
247 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Mobile MarketingSocial MediaDigital MarketingMarketing Channel
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Course Overview and Principles and Concepts

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course....
Reading
9 videos (Total 53 min), 9 leituras, 2 testes
Video9 videos
1-1 Understanding Marketing as Communication5min
1-2 Marketing Communication Functions and Challenges5min
1-3 The Media and Mediums of Marketing Communication2min
1-4 Evolution of Marketing Media2min
1-5 Marketing Communication Using Traditional Media Channels2min
1-6 Advantages and Disadvantages of Mass Marketing Communication3min
Interview: Jan Slater - Chief Marketing Officer24min
Like this course? Learn more with the iMBA! (optional)1min
Reading9 leituras
Syllabus10min
About the Discussion Forums10min
Glossary10min
Brand Descriptions10min
About the Rubric for Peer Assessment10min
Social Media10min
Getting to Know Your Classmates10min
Module 1 Overview10min
Module 1 Readings30min
Quiz2 exercícios práticos
Orientation Quiz10min
Module 1 Quiz20min
Semana
2
Horas para completar
4 horas para concluir

The Changing Landscape

In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific. ...
Reading
5 videos (Total 47 min), 2 leituras, 2 testes
Video5 videos
2-2 The Impacts of Digital Media on Human Communication9min
2-3 Defining Features of Digital Media Technologies5min
2-4 The Impacts of Digital Media on Marketing Communication7min
Interview: The Trade Desk19min
Reading2 leituras
Module 2 Overview10min
Module 2 Readings30min
Quiz1 exercício prático
Module 2 Quiz20min
Semana
3
Horas para completar
2 horas para concluir

Core Strategies

In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing. ...
Reading
4 videos (Total 49 min), 2 leituras, 1 teste
Video4 videos
3-2 Overview of Search Marketing12min
3-3 Overview of Social Media Marketing13min
Michelle Stenger - Illinois Athletics16min
Reading2 leituras
Module 3 Overview10min
Module 3 Readingsmin
Quiz1 exercício prático
Module 3 Quiz20min
Semana
4
Horas para completar
5 horas para concluir

Growing Trends and New Frontiers

In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies....
Reading
7 videos (Total 55 min), 2 leituras, 2 testes
Video7 videos
4-2 Content Marketing Part 27min
4-3 Mobile Marketing Part 110min
4-4 Mobile Marketing Part 215min
4-5 Out-of-Home (OOH) Marketing5min
4-6 Direct Marketing in the Digital Era3min
4-7 New Frontiers in Digital Marketing Communication5min
Reading2 leituras
Module 4 Overview10min
Module 4 Readingsmin
Quiz1 exercício prático
Module 4 Quiz26min
4.1
247 avaliaçõesChevron Right
Direcionamento de carreira

43%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

20%

recebi um aumento ou promoção

Melhores avaliações

por LMAug 30th 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

por BMOct 23rd 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

Instrutores

Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
Graduation Cap

Start working towards your Master's degree

This curso is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Sobre University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Marketing digitalMarketing Digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing digitalMarketing Digital

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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