This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
oferecido por
Programa de cursos integrados Marketing digitalMarketing DigitalUniversity of Illinois at Urbana-Champaign
Informações sobre o curso
4.4
1,602 classificações
Habilidades que você terá
Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management
Programa - O que você aprenderá com este curso
Semana
1Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4 vídeos (Total de 26 min), 9 leituras, 4 testes
4 videos
About Prof Kevin Hartman3min
Lesson 1: Following the MAP, Part 17min
Lesson 1: Following the MAP, Part 27min
9 leituras
Syllabus10min
About the Discussion Forums10min
About the Rubric for Peer Assessment10min
Glossary10min
Brand Descriptions10min
Social Media10min
Getting to Know Your Classmates10min
Module 1 Overview10min
Module 1 Readings10min
3 exercícios práticos
Orientation Quiz10min
Lesson 1 Practice Quiz4min
Module 1 Quiz20min
Semana
2Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4 vídeos (Total de 29 min), 2 leituras, 4 testes
4 videos
Lesson 2: Preparing for the Analysis Journey, Part 26min
Lesson 3: Data Collection Part I: Unstructured Data7min
Comments by Prof Rhiannon Clifton1min
2 leituras
Module 2 Overview10min
Module 2 Readings10min
3 exercícios práticos
Lesson 2 Practice Quiz4min
Lesson 3 Practice Quiz4min
Module 2 Quiz20min
Semana
3Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3 vídeos (Total de 24 min), 2 leituras, 4 testes
3 videos
Lesson 5: Data Management in Practice, Part 18min
Lesson 5: Data Management in Practice, Part 23min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
3 exercícios práticos
Lesson 4 Practice Quiz4min
Lesson 5 Practice Quiz4min
Module 3 Quiz20min
Semana
4Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4 vídeos (Total de 34 min), 2 leituras, 4 testes
4 videos
Lesson 6: Insights from Digital Data Pt.26min
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18min
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
3 exercícios práticos
Lesson 6 Practice Quiz4min
Lesson 7 Practice Quiz4min
Module 4 Quiz20min
40%
83%
Melhores avaliações
por OA•Mar 1st 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
por AS•Apr 13th 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
Instrutores
Kevin Hartman
Visiting Professor & Head of Analytics at GoogleCollege of Business
Start working towards your Master's degree
This curso is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
Sobre University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Sobre o Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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