Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
Informações sobre o curso
Habilidades que você terá
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars64,64%
- 4 stars25,16%
- 3 stars6,74%
- 2 stars1,86%
- 1 star1,58%
Principais avaliações do DIGITAL MARKETING ANALYTICS IN PRACTICE
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process
Sobre Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
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