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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,650 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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176 - 200 of 1,377 Reviews for Management of Fashion and Luxury Companies

By iran.monroy@live.com

Oct 10, 2017

Very enriching. The course gave me the theoretical and practical tools to implement strategies on product and brand management, strategic communications and marketing, and brand identity among other elements of the science of branding.

By Aditya S

Jul 28, 2020

The course is well designed, loved the teaching, got to know the fashion and luxury companies from the core. I hope I will be able to use the skills at my work in the future. The assignments are challenging. Overall its a good course.

By Mukund D

Aug 27, 2020

These course is very useful for me as a textile engineering . I got lot of new thing in garmenting , wholesale & retail marketing , what is fashion and luxury , how they are handling and other thing .... It's useful for fashion world

By marta p

Jul 30, 2020

It is a very interactive course. The teachers are very engaging and provide several examples when explaining the theory. The course is well organised, giving an overall look about fashion and luxury industry. I strongly recommend it.

By AKHILA T

Aug 17, 2020

This course was extremely detailed and captivating in terms of understand more about how the fashion industry operates on various levels. I absolutely enjoyed process and would love to one day be part of this field as a career path.

By Panina S

May 14, 2020

It is a great course, very comprehensive and profound. It provides a deep dive into the fashion business with theoretical elements and illustrative and interesting cases and videos. Well-structured and performed. Highly recommend!

By Jeannae D

Aug 19, 2020

Informative. Instructions are well-equipped with examples and interviews. I learned a lot and was able to understand more about the business and management aspect of this industry. I can already apply what I learned with my job.

By Justin S

Jan 27, 2017

I absolutely loved this course. As an employee on the digital side of one of the world's leading beauty brands, I found this course extremely relevant to the real-world marketing & strategic issues I face on a day-to-day basis.

By Akash V

Jul 19, 2021

it was an very good learning experience to learn this course in coursera and bocconi . the level of exposure from this course was intermediate . i would suggest this course for students intrested in fashion and its management.

By EL O T Y

Feb 15, 2024

J'ai adoré suivre le cours de gestion de la mode et du luxe, cours très détaillé, intervanants très intéréssant dans des interviews, outils supplémentaire disponibles pour se familiariser avec le milieu de la mode et du luxe!

By Eduardo M

Apr 9, 2016

A very interesting Courser where you can learn many things from the basic concepts of the Fashion and Luxury world. I hope to see more courses focused on Fashion and Luxury soon in Coursera, that would be so much appreciated!

By Marianna H

Jan 26, 2024

Amazing course that shows you that fashion industry is SO MUCH MORE than we think it is! The biggest lesson from the course: never stop being curious and never stop learning and exploring the ever-evolving world of fashion.

By Hanifah K

Apr 14, 2023

A very recommended course because it provides an understanding of fashion and luxury, especially in the business scope. Moreover, after I took this course I understand more about the difference between fashion and luxury.

By VALERIA

Dec 14, 2019

Very interesting course, with big contents and lots of information. More addressed to people with a business degree.

Just one suggestion: as the course is meant to be for international students, English should be improved.

By Cristal A G P

May 10, 2020

I really liked the content, interviews, external sources and the presentation from the experts during all the course, the information I got is beneficial and very powerful to add it to my knowledge and career. Thank you.

By Tiffany B

Jan 26, 2021

Excellent Course! love how much you can study at your own pace. It provides an abundance of information for both fashion and luxury management as well as building your own fashion &/or luxury brands thankyou very much🤗

By Shubin Y

Aug 7, 2017

It is a really high quality course. I can see the effort of the production of this course. For example, the interview with the CEO of many fashion companies really provides us with some insights of the fashion industry.

By María J J Á

Aug 29, 2020

I loved this course. Is a must if you're into the fashion business. Helps you get your mind structured around this business and how it works. The professors are outstanding and they have huge important guests. Amazing!

By Tessa H H

Jul 18, 2021

Fascinating course! I look forward to putting what I've learned into practice :) Only source of frustration is I haven't been able to purchase my certificate after completion (unless I've missed something entirely!)

By C. G A

Feb 24, 2017

great course, such a comprehensive look at the business of fashion. also, the videos are very manageable, right length, and the instructors and guests are extremely professional and pleasant to listen to. well done!

By Prachi P

Mar 5, 2017

Had a great time during this course. Having no knowledge of this sector, this course has been extremely helpful and informative. It has helped me get an insight in to the Fashion and Luxury world. Great course!! :)

By Hamza N

May 31, 2020

The course helped me to gain insights of Fashion and Luxury industry. Thanks to the Instructors and the SDA Bocconi team to offer this incredible course full of relevant information & knowledge sharing experience.

By Shivali P

Aug 26, 2017

A highly application oriented course with a substantial number of case studies and interviews with industry insiders. An innovative platform to begin understanding the world of luxury and fashion brand management.

By Lydia P

Aug 12, 2019

Rich in knowledge, great guests and case studies. Vastly knowledge lecturers. Tough but worth the time and the effort to complete it. I learned crusual things that would help me in my work (business consulting).

By virender g

Jan 27, 2018

This course helped me get a deeper understanding in fashion and luxury concepts. Even though i have a background in Fashion retailing, this course helped clarify a lot of fundamentals which i didn't know earlier