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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,650 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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76 - 100 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Natalie N

Feb 4, 2019

Bocconi appears to be a prestigious school and it's so wonderful of them to offer a glimpse into the world of fashion and their luxury and fashion course. Of course, I feel the course could have delved deeper into various topics, but as it is provided for free, I am happy with what I've learned so far nonetheless. The professors were personable and the topics were thought provoking. Thank you Bocconi!

By Yarquelis C

Oct 20, 2020

Me ilustro mucho la informacion que obtuve en este curso, apesar del tiempo que me tomo, por tener poco tiempo disponible, puse de mi parte para culminarlo, estoy muy agradecida con los profesionales que nos impartieron su conocimiento porque conocer un poco mas profundo el significado de empresas de moda hace que tenga sentido porque el costo, su calidad y su forma de obtener sus productos. thanks

By Diana L

Dec 6, 2015

I really enjoy the lessons because they show me the professional structure of the fashion industry and the main players in luxury. The examples were perfect to illustrate every chapter. It was interactive, worthed and glamorous. I enjoyed how fierce are Italians of the Made in Italy label and I understood a little more of this concept thanks to the explanations in the videos. I recommend it 100 % !

By Arshia b

Dec 1, 2021

An amazing class...with all the details about luxury fashion brands covered very emphatically...Both the professors took through the course very smoothly and systematically....The approach towards how complex the management is, has been surely dictated via this superb course...kudos to the entire team for working on this stupendous course...it was indeed an engaging and informational journey :)

By Yukiko S

Dec 27, 2019

Management of Fashion and Luxury Companies course from Bocconi University was very meaningful and useful for me to breakthrough some entry barriers I had with the field of luxury and fashion marketing. It basically covers all areas of fashion and luxury company management with focus on the histories, definitions and real practices. I can't thank enough. I loved it and appreciated it so much.

By Narima L B L

Jun 3, 2017

I learnt A LOT from it! It was really worth it taking the course, as it gave me a broad introduction on the main aspects of the complex fashion and luxury industry. I believe the evaluation system (the quizzes and final test) could be better (challenging in a smarter way); regardless, the course provides great tools for those who desire to understand the world of fashion and luxury better :)

By Amrita L

Jan 25, 2019

It was a great experience having taken this course. Modules to the course are appropriately divided to a level that even me being a full time student of Post Graduation Diploma in Management, I was well able to complete the course in due time. The knowledge I received from this course was a lot helpful. Amazing delivery by the professors, nice quality of the supplement readings and videos.

By Adriana M H V

Apr 5, 2018

this is an amazing course, you will learn a lot about fashion and luxury companies, videos and reading are truly good. besides, you will find interesting forums and activities to do , take your time for it!. Thanks to Bocconi university and especially to Erica, I have learned a lot from you, I hope someday I could take the whole master in luxury management. Greetings from Bogotá, Colombia.

By Maria J

May 16, 2020

It was a very professional and informative course. I learned a lot. All information were not just theoretical but majorly based in the fashion industry. The introduction about the career in fashion was very helpful too. The last test was quite difficult. All in all I really enjoyed the course, I feel it gave me a lot of new knowledge and will definitely help me in my career in fashion.

By Анастасия М

Oct 24, 2017

I need to thank You for this course!

I got a lot of knowledge for myself. I think that they will need me not only in the fashion industry. On the part of the wishes, I would like to note that some videos do not have enough illustrative material (when it comes to a particular brand or website, for example). I ask you to pay attention to it, especially in long and meaningful lessons.

By Freja D - G

Nov 10, 2015

The Management of Fashion and Luxury Companies offered by Bocconi & Coursera is a wonderfully informative, interactive and innovative course. The course uses real world high fashion and luxury examples and iconic figures to deliver their content. This engages the student with real life examples and helps us see what the future of fashion and luxury holds for us as potential managers.

By Emperey 7

Sep 1, 2020

This course is the best all the resources and the information that they give you here is great, I've learned many things that I didn't know before information that is hard to find and the best is that is very well explained. Also, the interviews with different people and companies give you a better view of how companies work and more knowledge about the fashion industry. I Loved it

By Saoumitaa G

Sep 9, 2018

It was an excellent course, very detailed and the professors were able to convey the ideas very easily. I initially took this certificate course as a complement to my Fashion Retail Management Degree and it was extremely helpful for me. The forum was also very helpful and filled with knowledgable students who helped in discussions.

Thank you for giving me the learning opportunity.

By Saagar V

Nov 13, 2015

Very immersive and entertaining course; the subject is interesting per se but the execution of the Coursera module is very practical and very well illustrated with plentiful case studies, interviews, and real life examples.

The only apparent room for improvement would be minor technical issues (video glitches, flawed English subtitles).

So far the best Coursera course I have taken.

By Katrin V D

Mar 27, 2017

The course gave me an overview of the industry, the types of players in it, different models and strategies that can be applied. Many different types of companies are analyzed. There is a lot of information in it, also interviews with professionals. For me it was very helpful in order to gain understanding of the fashion and luxury industry and where I want to go. Thank you!

By Aditya S

May 5, 2020

As a founder of a premium apparel & accessories company in an emerging market, I found this course extremely valuable. It talks clearly and exhaustively about the topics which need to be learnt about running a fashion or luxury business. The lecturers are very good while the content is very relevant. For someone without experience or with limited experience, a great course.

By Guy A I

Feb 9, 2018

This was a very informative course. There were a lot of concepts that I was familiar with given my previous involvement in the industry but it placed them into a comprehensive and coherent framework that is quite useful going forward. Also it is helpful in terms of standardizing the industry language so that discussions can be clearly communicated and likewise understood.

By Candice F

Jul 12, 2022

It's brief but definitely well-designed. Going through the PPT before the lectures helped to get a general idea and follow the course better, and I definitely loved the case studies-nothing explains better than a vivid example. The final task is quite unexpected to be honest, but quite an interesting way to push someone to finally read an annual report. Grazie per tutto!

By Shah M

Jun 19, 2018

I am overwhelming throughout the course! The rich content together with the guidance of the two great professor; made a great course for fashion industry. even after getting the Certificate, I intend to go the rich materials time to time as great reference. Thanks to the professors and the Bocconi management who deigned this unparalleled course for fashion Industry.

By ANDRONIKI X

Feb 3, 2018

My certificate on Coursera and specially on Bocconi University was far beyond my expectations.

My course for Fashion Management in Luxury Companies lead me to a whole new path and fashion point of view which i'm going to interpret definitely on my fashion career and the new job opportunities that might arise.

Thank you for that great experience and knowledge!

By Julian C

Jun 28, 2018

MOSTLY I DONT HAVE ENOUGH TIME, TO SOMETIMES TAKE AND PARTICIPATE ACTIVELY THE COURSE OFFERS ME THE OPTION OF CHANGE THE DATES SO I COULD COMPLETE IT, IT'S A VERY RICH COURSE WHICH WILL TEACH YOU AND INTRODUCE YOU TO THIS AMAZING INDUSTRY, THANK YOU VERY MUCH TO OFFER THIS KIND OF COURSES. TOTALLY RECOMEND IT IF YOURE INTO FASHION AND THIS KIND OF BUSINEES

By Tetiana M

Dec 19, 2022

I was really happy to study on those course.

I recived s lot of as for me unique information about management of Fashion and Luxury companies.

I m sure that those knowelege help me to develop my own business ore recieve new job.

I have one question- is it possible to make this sertificate in English?

I would be very thankful for your help !

By Aishwarya P

Jul 31, 2020

I would like to thank Bocconi and the team for their valuable lectures and how easy it made me to understand fashion and helped me travel and learn through the technicalities of the fashion world. There are so many factors which are associated with brand and with fashion and this course helped me learn many of these aspects. Thank you so work!

By Andressa d C O

May 28, 2022

In this course I developed important skills in strategic brand management in luxury and fashion companies, which means heritage/tradition for big brands and their business models, I learned about international product development, retail and communication strategies.

All this learning, I will apply to the development of my fashion brand.

By Natalia A

Mar 13, 2021

Interesting course that filled all my questions and curiosities !! Special thanks to the teachers, for their ability to explain so well and allow you to keep the interest very high throughout the course !! it was a wonderful experience that allowed me to see what lies beyond the fashion shows and the wonderful dresses. THANK YOU!!!!! ❤️