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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,650 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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251 - 275 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Marta K

Dec 3, 2019

I learned a lot of this course, it was a very large supplement to my knowledge . If someone wants to get credit - you need to master the matreial with details. I recommend :-)

By Jose A

Nov 12, 2021

One of the best courses I completed here in Coursera. Thank you to the best professors from this course. I learned a lot from this management course about fashion and luxury.

By Nadzeya D

Dec 9, 2017

It was an extremely informative, interesting and inspiring course! It opened the door into the fascinating world of fashion management and fashion all in all. Thanks a lot!!!

By Teferi D

Dec 21, 2023

Very informative and fun course. The interviews with CEOs, communications experts and fashion students were unexpected gems that gave me practical insights into to industry.

By Dayane A R M

Sep 18, 2022

Incredible! This course has been an opportunity to get closer to and deeply understand the fashion industry and how the luxury industry works and what strategies are needed.

By Lari M

May 21, 2020

Extremely impressed with the professionalism of the course, its content and the masters. I cannot believe its over I already miss it! Thank you Bocconi for such opportunity.

By Mrunmayee K

May 31, 2020

The course started on a bit flat front but it turned out to be one of the finest courses I have done on Coursera.The course material was structured.The tests were thorough.

By Lena M

Jan 1, 2016

Loved this course! Learned a lot, and it was so much fun! Learn the difference between fashion and luxury - you will never look at shopping in the same way, or learn how to

By Ines P

Jan 7, 2019

I really enjoyed the opportunity of getting closer to the world of fashion. The contents available have been very useful and were very well put together with high quality.

By Mao M

May 18, 2017

Great course! It provides a great introduction to the world of fashion and luxury companies. I particularly enjoyed case studies of Desquared2 and other successful brands.

By fcastilloch

Jan 21, 2021

Amazing course, it took me inside the deep world of fashion and i loved the professors and the interviews with people who are really powerful and important in the matter.

By Natalia F

Sep 27, 2016

Great course! Gives brief, but comprehensive information about fashion market organization. Highly recommended for everybody who work or want to work at fashion industry.

By Sharon C

May 27, 2020

A very inspiring course! It provides you the opportunity to deepen your knowledge about Fashion and Luxury world through video lessons, discussion forums and interviews.

By Aiza E

Aug 7, 2016

I reallyt love this course! I've opened so many facts and information about fashion companies and their business cases and also about their history. Thank you very much)

By Francisca L

Sep 11, 2022

Estuvo muy bueno pero esta muy desactualizado. Mas que nada en temas de eccomerce y nuevas tecnologias. Ademas muchos links ya no se pueden abrir lo cual es una contra

By Sara B

Jul 27, 2020

my compliment, the course was very interesting and improved my knowledge in a good way. Now i can look at some things in a very different way, differently from before.

By Yuri B

May 9, 2020

I found the course very interesting and helpful to better understand the industry in which I work. It gave me wider perspective of the world of fashion and luxury goods

By DAUPHIN I

Apr 19, 2020

Thank you very much for this training! Quality content, clear explanations, awesome speakers and awesome interviews. This certification is dynamic and rich in learning.

By Shreya S

Aug 5, 2023

Wonderful! Even though it's an old course, still gives lots of meaningful insights of the fashion and luxury companies. I did this out of interest and it was worth it!

By Samuel J S C

Feb 3, 2018

Es un curso muy importante para todos aquellos que trabajan en empresas de ratail, de moda, en diferentes cargos. A parte de tácticas de gerencia como cultura general.

By Gustavo S

May 24, 2021

Amazing! A very nice course for newcomers into the Fashion and Luxury world as well as middle level professionals who want to get a better knowledge of this business.

By Catalina R

Apr 10, 2020

Es un buen curso para empezar a conocer un poco el mundo el mundo de la moda! Es interactivo, y flexible. En lo personal me gusto mucho por los conceptos que enseñan.

By Angelica A

Nov 8, 2016

Amazing course! I wish there were more courses about the fashion industry. The professors were great and the videos were so informative. Really enjoyed it. Thank you!

By Nga L L

Oct 30, 2018

it was very interesting and useful to participate in such a course as it gives me many fundamental knowledge of fashion and luxury industries and how to manage them.

By Manuela B

May 10, 2020

AMAZING course at Bocconi.

You can really learn how fashion and luxury work especially because there are a lot of interviews that help to get a better understanding.