Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
oferecido por
Gestão de empresas de moda e artigos de luxo
Universidade Luigi Bocconi
Informações sobre o curso
353,395 visualizações recentes
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 21 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade Luigi Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Programa - O que você aprenderá com este curso
3 horas para concluir
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 horas para concluir
10 vídeos (Total 55 mín.), 8 leituras
10 videos
1. What Is Fashion?10min
2. New Trends6min
3. The Dream Factor and Media System4min
4. What Is Luxury?6min
5. Luxury as a Product4min
6. Luxury as a Business3min
7. Luxury as a Culture4min
8. Luxury as a Customer3min
9. What Is Luxury Not?4min
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5min
8 leituras
Above and Beyond the Course10min
Surviving the Course10min
About Professors10min
Additional Readings & Material10min
Coffee with a Fashion Expert10min
Careers in Fashion and Luxury Companies10min
Best Practices in Fashion and Luxury Companies10min
Slides and Pinterest10min
2 horas para concluir
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 horas para concluir
16 vídeos (Total 125 mín.), 1 leitura
16 videos
Introduction1min
Fashion Market Segmentation10min
Business Models Framework5min
Business Models in the Market5min
Luxury Brands6min
Luxury Conglomerates4min
Premium Brands5min
Designer Brands6min
Vertical Retailers - Mass or Fast8min
Interview with Moncler10min
Licensing21min
Interview with Rainbow3min
Textile Industry3min
Ingredient Brands3min
Interview with Albini16min
Interview with Vitale Barberis Canonico11min
1 leituras
Slides and Pinterest10min
2 horas para concluir
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 horas para concluir
8 vídeos (Total 50 mín.), 2 leituras, 1 teste
8 videos
The Concept of Stylistic Identity5min
How to Develop a Collection7min
Brand Identity7min
Case Study: Woolmark2min
Interview: Landor and Associates8min
Case Study: DSQUARED27min
Case Study: BOTTEGA VENETA3min
2 leituras
Slides and Pinterest10min
About Quizzes - Read carefully10min
1 exercício prático
Modules 1-340min
2 horas para concluir
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 horas para concluir
7 vídeos (Total 100 mín.), 3 leituras
7 videos
How to Build a Strong Communication Identity12min
Masstige19min
The Digital Challenge4min
Round Table with International Bocconi Students18min
Interview with Tomaso Galli18min
Interview with Attila & Co.14min
3 leituras
Slides and Pinterest10min
Additional Material10min
How is 3D printing changing fashion?10min
Avaliações
Principais avaliações do GESTÃO DE EMPRESAS DE MODA E ARTIGOS DE LUXO
por OHNov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
por VKJan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
por PMMar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
por MANov 24, 2016
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
por SGJun 17, 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
por WRJan 6, 2018
Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!
por CCNov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
por VSJan 26, 2017
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...\n\nkindly help,\n\nor mail the details on vandanasingh904@gmail.com
por SKDec 22, 2019
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
por DBJun 23, 2017
Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you
por AAMay 25, 2017
I have really enjoyed this course. It has given me a vast amount of a crucial information. The value of the all extra materials, Pinterest boards, overviews cannot be overestimated.
por DANov 18, 2017
This course was for me an introduction to a mystique but fascination niche. I have a high-level view now of how this business works, which was the goal when I started this course.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.