Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
oferecido por
Gestão de empresas de moda e artigos de luxo
Universidade Luigi BocconiInformações sobre o curso
213,538 visualizações recentes
Resultados de carreira do aprendiz
44%
comecei uma nova carreira após concluir estes cursos
39%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Português (Brasil), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol, Persa, Chinês
Habilidades que você terá
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Resultados de carreira do aprendiz
44%
comecei uma nova carreira após concluir estes cursos
39%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Português (Brasil), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol, Persa, Chinês
oferecido por
Universidade Luigi Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Programa - O que você aprenderá com este curso
3 horas para concluir
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 horas para concluir
10 vídeos (Total 55 mín.), 8 leituras
10 videos
1. What Is Fashion?10min
2. New Trends6min
3. The Dream Factor and Media System4min
4. What Is Luxury?6min
5. Luxury as a Product4min
6. Luxury as a Business3min
7. Luxury as a Culture4min
8. Luxury as a Customer3min
9. What Is Luxury Not?4min
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5min
8 leituras
Above and Beyond the Course10min
Surviving the Course10min
About Professors10min
Additional Readings & Material10min
Coffee with a Fashion Expert10min
Careers in Fashion and Luxury Companies10min
Best Practices in Fashion and Luxury Companies10min
Slides and Pinterest10min
2 horas para concluir
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 horas para concluir
16 vídeos (Total 125 mín.), 1 leitura
16 videos
Introduction1min
Fashion Market Segmentation10min
Business Models Framework5min
Business Models in the Market5min
Luxury Brands6min
Luxury Conglomerates4min
Premium Brands5min
Designer Brands6min
Vertical Retailers - Mass or Fast8min
Interview with Moncler10min
Licensing21min
Interview with Rainbow3min
Textile Industry3min
Ingredient Brands3min
Interview with Albini16min
Interview with Vitale Barberis Canonico11min
1 leituras
Slides and Pinterest10min
2 horas para concluir
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 horas para concluir
8 vídeos (Total 50 mín.), 2 leituras, 1 teste
8 videos
The Concept of Stylistic Identity5min
How to Develop a Collection7min
Brand Identity7min
Case Study: Woolmark2min
Interview: Landor and Associates8min
Case Study: DSQUARED27min
Case Study: BOTTEGA VENETA3min
2 leituras
Slides and Pinterest10min
About Quizzes - Read carefully10min
1 exercício prático
Modules 1-330min
2 horas para concluir
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 horas para concluir
7 vídeos (Total 100 mín.), 3 leituras
7 videos
How to Build a Strong Communication Identity12min
Masstige19min
The Digital Challenge4min
Round Table with International Bocconi Students18min
Interview with Tomaso Galli18min
Interview with Attila & Co.14min
3 leituras
Slides and Pinterest10min
Additional Material10min
How is 3D printing changing fashion?10min
Avaliações
Principais avaliações do GESTÃO DE EMPRESAS DE MODA E ARTIGOS DE LUXO
por KM8 de Jun de 2020
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
por VK30 de Jan de 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
por OH29 de Nov de 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
por PM1 de Mar de 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
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