Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
oferecido por
Gestão de empresas de moda e artigos de luxo
Universidade Luigi BocconiInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol, Persa
Habilidades que você terá
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol, Persa
oferecido por
Universidade Luigi Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Programa - O que você aprenderá com este curso
3 horas para concluir
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 horas para concluir
10 vídeos (Total 55 mín.), 8 leituras
2 horas para concluir
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 horas para concluir
16 vídeos (Total 125 mín.), 1 leitura
2 horas para concluir
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 horas para concluir
8 vídeos (Total 50 mín.), 2 leituras, 1 teste
2 horas para concluir
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 horas para concluir
7 vídeos (Total 100 mín.), 3 leituras
Avaliações
Principais avaliações do GESTÃO DE EMPRESAS DE MODA E ARTIGOS DE LUXO
por PM1 de mar de 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
por SG17 de jun de 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
por BB15 de jul de 2020
The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports
por AS7 de jun de 2020
Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.
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