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Voltar para Fundações das análises de mercado

Comentários e feedback de alunos de Fundações das análises de mercado da instituição ESSEC Business School

731 classificações

Sobre o curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Melhores avaliações


10 de jun de 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part


16 de ago de 2021

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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por Manoj K

8 de fev de 2016

por Edward H

20 de jan de 2016

por Todd B

2 de dez de 2017

por Johan D P

8 de out de 2018

por Patric O

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13 de mai de 2017

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por Subhadri S M

17 de fev de 2016

por Skndr K

5 de mai de 2021

por Christopher A

18 de nov de 2015

por Nino P

24 de mai de 2019

por Frank

16 de mai de 2021

por Mohamed S D

2 de abr de 2020

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10 de ago de 2021

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12 de out de 2018

por Diana N

30 de mar de 2020

por Nitin B

25 de abr de 2020

por Drozhnikov A

2 de mar de 2016

por Nirmal R

5 de dez de 2017

por Kiavash B

14 de out de 2016

por sargeane

2 de jan de 2018


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por Ganesh K C

17 de ago de 2021

por Linda

21 de abr de 2019