I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

I enjoyed this class, but the content feels amateurish. One major detracting factor is grading of the exams- a complete waste of time where there are multiple examples of contradictory slides to the quiz questions. The quizes often ask for information that is beyond the scope of the lectures and steadily becomes a process of just retaking exams until you get a 100%. I don't think the quizes reinforced the material in the lecture but actually took away from the class. This class was at it's best during the recitals, where I actually got to understand the great strategies used in the videos.

No one active in this course. I've submitted an peer graded assignment 1 month ago and still waiting for reviews. I posted on the forum. And I got charged for this.

If you take the first course and improve on all the aspects where that fell short: lecturer accent, uninspiring assistants in the recitals, and very ambiguous instructions in the quizzes and especially in the assignment of the final week - you get this course. Here it all was done right, resulting in a very smooth learning experience of a highly interesting subject. Now we only need the Essec guys to admit their shortcomings and renew course 1 (and their later courses?) to reach this same quality level.

This is an excellent course which i was looking for. What matters to the real world business and the hand-on step-by-step code for clear understanding. This is not like other courses where there are only brief lectures without hands-on and applications. Great thanks to the instructor for the straight to the point lectures. Out of all the recent courses i have taken this is the best. Looking forward for similar courses to teach the techniques applied in real world business.

Thanks to Professor Arnauld De Bruyn.

A wonderful course. Definitely set up my foundation knowledge of marketing and predictive analytics. Would help if you already have knowledge of R.

Although there were portions of the course where I had to go back to the lectures and watch them a few times, but I was eventually able to connect all the dots and get a grasp of all the topics.

Thanks again and keep up the great work.

A fabulous course that gives you the true aspect of statistics into real applications with the help of a realistic dataset and a software package. Many thanks to the lecturers and the developers for creating this course. This is of great help for people like me, who have a keen interest in getting into analytics but needs a direction of where to start from.

The professor lectured at a good level. There was sufficient high level explanation of what the use of different topics was and then the Recitals went and stepped through the actual work that would be needed for the analysis as well as the thinking behind it. The assignments as well helped to reinforce that thinking. I enjoyed it.

Great course to gain VERY valuable knowledge in marketing analytics. It's great that they provide you with R scripts that you can use anytime to remind yourself of the analysis. All in all, a highly recommendable course for anyone with data science skills willing to apply them in the field of business analytics.

Ce cours est tout simplement Excellent. Pour les personnes qui s'intéressent un peu au marketing, et qui ont un background scientifique(Ingénieur pour moi), c'est un tremplin idéal pour voir les domaines d'applications de l'analytics dans le marketing.

Bravo au professeur !

It's an essential for understanding marketing analytics. Initially i was worried as it involved SQL and R, and i am not much familiar with them, but instructor have explained every line of code so i didn't had much problem completing this course.

A very practical course with clear explanations and step-by-step recitals to accompany you in the learning process. It gives an overview of various tools from business perspective which is a great added value. Thank you for this course!

This is one of the niche courses in marketing where the power of analytics has been leveraged to a good extent. Satisfied with the way the critical concepts have been explained from both statistical and managerial point of view.

The course is perfect!!! Its very practical and inspirational. After the course you can implement the knowledge to your current projects.

BUT... course is with with payment quizzes. And in the forum nobody answers to posts.

Very informative course. covers all aspects in detail. Plus they also teach you R, which is an added advantage. The instructor is very clear and knowledgeable about the course contents and has taught really well.

The best course I have ever had on the Coursera.org. The explanation of the R source codes towards marketing analytics were extremely useful to me. Easy to follow the modules. Step by step approach. Very happy.

Excellent course. Professor Arnaud DE BRUYN is an absolute master of any application field related to marketing. I highly recommand this course for ambitious analysts, marketing passionates and curious souls.

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

It's so helpful to analize your customer in an easy way to understand the maths and the computational operations. Step-by-step to define what is it important to focus.

This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.

Exceptional class, very good analytical techniques. I do recommend having an R background before taking this class, but if you do, it's a treasure trove.

It was explained in such a structured manner that I could grasp all the concepts with ease. Extremely helpful, would definitely recommend it!

great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.