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Voltar para Fundações das análises de mercado

Comentários e feedback de alunos de Fundações das análises de mercado da instituição ESSEC Business School

695 classificações
181 avaliações

Sobre o curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Melhores avaliações

10 de Jun de 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

16 de Ago de 2021

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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101 — 125 de 177 Avaliações para o Fundações das análises de mercado

por Ichsan H

8 de Fev de 2016

Love the practical example!

por Vishal M

1 de Set de 2019

relevant and to the point.

por Abhishek D

9 de Ago de 2017

Great introductory course!

por Rajat G

23 de Jun de 2019

It was a fantastic course

por Veceslav K

28 de Jan de 2016

Super but not free! :(

por Yu I

14 de Jul de 2016

Tha course was great!

por Karthik G

20 de Mar de 2018

Understood how to an

por Vinodh K

31 de Mar de 2018

Marketing Analytics

por Noyonika S

17 de Jul de 2021

excellent course!!

por Durga B P

3 de Ago de 2016

Really good course

por Sivadas K

23 de Mar de 2018

Very useful for t

por Pedro M P

19 de Dez de 2015

Amazing Teacher

por Naveenan P

20 de Ago de 2018

Very essential

por Andre A C

12 de Nov de 2018

Arnaud rocks.

por Christian O

18 de Mar de 2016

Great course!

por siddhartha m

13 de Mai de 2017

nice course

por Sebastien P

30 de Out de 2015

Excellent !

por Francisco V

24 de Abr de 2016

Great one!

por Subhankar B

17 de Out de 2018


por Xuan

22 de Fev de 2020


por Manikandan S

9 de Abr de 2018


por akula r

1 de Ago de 2020



5 de Jun de 2020



17 de Set de 2018


por K V S R

26 de Mai de 2020