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Voltar para Fundações das análises de mercado

Comentários e feedback de alunos de Fundações das análises de mercado da instituição ESSEC Business School

695 classificações
181 avaliações

Sobre o curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Melhores avaliações

10 de Jun de 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

16 de Ago de 2021

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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51 — 75 de 177 Avaliações para o Fundações das análises de mercado

por Ying-Chieh F

29 de Fev de 2016

An outstanding course provides clear and practical information! I learned a lot from it.

por Ana O

30 de Jan de 2019

Content was exactly what I was looking for, it was very well delivered and explained.


15 de Nov de 2017

Excellent marketing concepts with application through R. Must take course to learn R

por Atitachat K

4 de Nov de 2018

I would like to know more study case it is would be more benefit for whoes enroll

por walid s

17 de Mai de 2018

Well done, easy to understand and useful R program to reuse for the future. thanks

por Aniruddha K

24 de Jan de 2020

Thank you for making me understand each and every basics in marketing analytics

por Dr K G P

16 de Jun de 2020

Its Very use full for Marketing analytics both Academic and Business peoples.

por Vardaan g

22 de Dez de 2018

The course had a great flow and the instructions were on point for each video.

por Pratham S

15 de Abr de 2017

Topics are well explained, especially from real world scenario point of view.

por Richard J R

7 de Out de 2016

This course is an excellent option to learn marketing, very nice materials!

por Piotr

9 de Jul de 2016

Great course. Well organized, interesting, and clear. Highly recommended.

por Yendra T P G

3 de Dez de 2017

The course is really practical and applied to the business point of view

por Ihar V

16 de Nov de 2020

The course is good and teaches the main aspects of users' segmentation.

por Eleanna S R

3 de Jan de 2016

very helpful, practical and with clear definitions of every term used!

por Maurício C G

17 de Abr de 2019

Excellent intro course to the nuts and bolts of data-driven marketing

por Fernando B

18 de Jun de 2016

Exceptional great course for all marketing analyst. 100% recomended

por Maximilian M

22 de Jun de 2018

excellent course. the professor coveys core concepts to the point.

por Bidyut R

10 de Set de 2018

Overall it is good session on Foundations of Marketing Analytics

por Camilo E S C

4 de Jul de 2020

Such a great and easy to get applied marketing analytics course

por Paola V T

19 de Out de 2016

Great basis to understand marketing analytics and its tools.

por Deleted A

27 de Nov de 2015

This specialisation just gets better and better. Bravo!

por Ponciano R

31 de Dez de 2018

Great course, covers a lot of practical applications.

por Keith P D C

3 de Dez de 2015

Great balance between theory and implementation in R.

por 武利鑫

21 de Ago de 2016


por Mohamed G

17 de Mar de 2019

This course teaches a lot about customer analysis !