Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly
por Chinmay K•
Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.
por Sebastian B•
It's so helpful to analize your customer in an easy way to understand the maths and the computational operations. Step-by-step to define what is it important to focus.
por Divya a•
This Course was really an advanced level. The tests made us think and apply the learnt concepts. I am glad that i have opt for it. Overall, beautifully interpreted.
por Lakshmi V J•
The course is very useful and is simply fantastic. The explanations were structured well and were easy to understand. I have gained a lot of knowledge. Thank you.
por Adarsh S•
This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.
por Jason M C•
Exceptional class, very good analytical techniques. I do recommend having an R background before taking this class, but if you do, it's a treasure trove.
por Suhas W•
Marketing concepts are clearly and concisely explained. Data analytics part is nicely blended with those concepts. BIG Thumps Up from my side...!!!
por Philippe B•
Great course ! Straightforward marketing analytics concepts and good illustration of their potential application through the recitals, thanks !
por Anukriti S•
It was explained in such a structured manner that I could grasp all the concepts with ease. Extremely helpful, would definitely recommend it!
por Asif R•
great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.
por Oscar M P L•
Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .
por Erika D M•
Very well done, perfect for a beginner in marketing analytics. Easy to follow and understand. Nice first experience programming with R
por Terence F•
Very practical and detail. But if you don't have knowledge of R or R Studio, you will find it a bit difficult to handle.
por IL G K•
■ Good lecture from outstanding professors. I'm satisfied. I would like to recommend this class. It sounds good.
por KAMAL S A•
A very well paced and insightful course. The fact that it was taught in R programming is a definite plus point.
por Maryia M•
Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!
por Karolina W•
Excellent course which consisted of many real life examples and practical excercises. Highly recommended.
por Raul C•
Un curso muy bien explicado y con ejercicios prácticos que pueden usarse en la vida real. Excelente.
por Jatin J•
very good course overall. Not so extensive coding and fully explaining as to how to modify the data
por Shuvam C•
Great learning. Surely will add a lot of information for my knowledge base. Fun learning for sure.
por Soukaina E K•
Very good course, well explained and suitable even for beginners in Marketing analytics and R!
por Nicole Q•
Great introduction to how analytics can be applied to marketing and other business solutions.
por Guilherme C•
Very good introductory course for ones who want to open one's minds for the marketing world.
por Theingi L•
it's great opportunity to learn this course. Thanks to ESSEC business school and telenor.
por Magdiel G•
Very reality-based examples, there is an obvious mastery on the subject by the professor.