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Voltar para Fundações das análises de mercado

Comentários e feedback de alunos de Fundações das análises de mercado da instituição ESSEC Business School

695 classificações
181 avaliações

Sobre o curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Melhores avaliações

10 de Jun de 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

16 de Ago de 2021

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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76 — 100 de 177 Avaliações para o Fundações das análises de mercado

por Palaniraj C

26 de Mar de 2018

Program was very useful we need basic SQL progarmme

por Huzaif

24 de Ago de 2020

Great practical course with good hand on exercise

por Sumit K

31 de Mai de 2018

Great learning....step by step even foe beginners

por Pascal U E

11 de Jul de 2016

This course have a very good examples, thank you!

por Utkarsh s

8 de Set de 2020

I have learned a lot from this course. Thank you

por Herson N M

4 de Jun de 2017

Pratical Topics to increase revenue in a Company

por اسماء ب

27 de Mar de 2016

lessons well explained with practical excercies

por Andrey R

23 de Ago de 2017

Excelent course with practical tools focuse.

por Barnava N

25 de Nov de 2015

thank you for the great learning experience.

por Alfonso P

3 de Mai de 2020

Pragmatic, clear and concise! Great course.

por Mauricio E V A

16 de Set de 2020

Un curso muy conciso y muy bien explicado!

por Pat L

25 de Set de 2019

Very valuable quality! Good Professors!

por Santosh K D

29 de Mar de 2018

Good knowledge acquired fro the course


3 de Fev de 2020

Thank You for teaching us this course

por Frederico A

8 de Jan de 2018

Nice overview of Marketing Analytics.

por Kailash M N

25 de Jul de 2020

very user-friendly and insightful!

por Christian B

7 de Nov de 2019

Great course. Clear and concise.

por Gilles H

28 de Jun de 2020

Excellent cours. Merci Arnaud !

por JAI S

16 de Jun de 2020

it was very knowledgble course.

por Tatiana Y

1 de Fev de 2016

Great course and great teacher!

por Riktesh S

6 de Nov de 2015

Thanks for such a great insight

por Srikanth B

26 de Abr de 2018

Very good course, useful to da

por david g

8 de Jun de 2016

fantastic from start to finish

por Xuecong S

8 de Jun de 2016

Simple and easy to follow! :D

por Maneshivaji S

12 de Mar de 2018

Valuable and Professionally