Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly
por mansi g•
por Navakotti C•
por Jagadeesh V•
por ANKIT V•
por T K•
por Chandramohan S•
por Vladimir K•
Course contains overview of varios techniques to compare different periods, I really like it. However, quality of the R code is low, for example, during the lectures you'll need to use sqldf package, which is never used in practice today. And quality of quizes is very low -- you just need to modify several lines of the code and rerun the code to answer the questions. It will be much more interesting if quiz depends on different case.
por Ryan R•
I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.
por Rachel O•
I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.
por Shikha S•
This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.
I would like to thank the professor for teaching us so well.
por Aritro S R•
Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding
por Subham S D•
This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.
por PARTH G•
This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it
por Krishna C•
Course is great with actual coding examples so that students can understand how the actual process happens.
por Manish T•
The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.
por Wendy B•
Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.
por Nils R•
Very good for an overview. Would have been excellent with a more in-depth and demanding sequel.
por Tom P•
Great introduction to the topic. Built on the last course and deepened my R knowledge a lot.
por aman g•
Received theoretical as well as practical knowledge from the course
por Rakesh K•
Just one more short videos on other methods of Marketing Analytics
por Gretchen Z•
Need some extra work in order to get this certification.
por Shivanand R K•
Great and Excellent thoughts and course material.
Great course, less useful than the first one
por Swarna S T•
Everything is shown in practical examples
por Harmandeep S B•
Good course and very simply taught.