Coursera
  • Graduação on-lineExplore bacharelados e mestrados
  • MasterTrack™Ganhe créditos para um mestrado
  • Certificados universitáriosAvance sua carreira com aprendizado de nível de pós-graduação
Encontre carreirasFor EnterprisePara universidades
  • Navegar
  • Os melhores cursos
  • Entrar
  • Inscreva-se gratuitamente
    Coursera
    • Navegar
    • Advertising

    Filtrar por

    304 resultados referentes a "advertising"

    • Gratuito

      Placeholder
      Northwestern University

      Sports Marketing

      Habilidades que você terá: Sales, Marketing, Marketing Strategy, Market Analysis, Sports, Crisis, Strategy, Strategy and Operations, Communication, Entrepreneurship

      4.7

      (981 avaliações)

      Intermediate · Course · 1-3 Months

    • Placeholder
      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Habilidades que você terá: LinkedIn, Business Psychology, Communication, Marketing, Digital Marketing, Social Media, Leadership and Management, Culture, Advertising, Marketing Strategy, Public Relations

      4.7

      (15 avaliações)

      Beginner · Course · 1-4 Weeks

    • Gratuito

      Placeholder
      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Habilidades que você terá: Probability & Statistics, Communication, Mathematics, Analysis, Linear Regression, Forecasting, Econometrics, Regression, Algebra, Marketing, Regression Analysis, Linearity, General Statistics, Modeling, Time Series, Advertising

      4.6

      (1.1k avaliações)

      Mixed · Course · 1-3 Months

    • Placeholder
      Meta

      Advertising with Meta

      Habilidades que você terá: Digital Marketing, Strategy, Communication, Marketing, Social Media Marketing, Sales, Social Media, Strategy and Operations, Leadership and Management, Finance, Media Market, Budget Management, Advertising Campaigns, Entrepreneurship, Advertising

      4.8

      (1.4k avaliações)

      Beginner · Course · 1-3 Months

    • Placeholder
      Meta

      Fundamentals of Social Media Advertising

      Habilidades que você terá: Marketing, Digital Marketing, Leadership and Management, Security Strategy, Communication, Entrepreneurship, Strategy, Social Media Marketing, Strategy and Operations, Social Media, Software Security, Research and Design, Sales, Network Security, Computer Networking, Regulations and Compliance, Finance, Database Administration, Security Engineering, Databases, Visual Design, Advertising, Media Market, Public Relations, Advertising Campaigns

      4.8

      (1.3k avaliações)

      Beginner · Course · 1-3 Months

    • Placeholder
      University of Colorado Boulder

      Native Advertising

      Habilidades que você terá: Communication, Marketing, Advertising Campaigns, Relative Change And Difference, Advertising, Digital Marketing

      4.6

      (45 avaliações)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      University of Colorado Boulder

      Introduction to the Digital Advertising Landscape

      Habilidades que você terá: Marketing, Back-End Web Development, Search Engine Optimization, Communication, Mobile Development, Social Media, Digital Marketing, Web Development, Advertising

      4.5

      (325 avaliações)

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      University of Colorado Boulder

      Search Advertising

      Habilidades que você terá: Digital Marketing, Web Development, Back-End Web Development, Mathematical Optimization, Communication, Marketing, Advertising

      4.5

      (77 avaliações)

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      University of Colorado Boulder

      Social Media Advertising

      Habilidades que você terá: Marketing, Communication, Sales, Social Media, Digital Marketing, Advertising

      4.6

      (279 avaliações)

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      Coursera Project Network

      Create an Advertising Concept Testing Study in Qualtrics

      Habilidades que você terá: Survey Creation, Thought, Communication, Research and Design

      Intermediate · Guided Project · Less Than 2 Hours

    • Placeholder
      Placeholder
      DeepLearning.AI

      Deep Learning

      Habilidades que você terá: Advertising, Algorithms, Applied Machine Learning, Artificial Neural Networks, Bayesian Statistics, Big Data, Business Psychology, Communication, Computational Logic, Computer Architecture, Computer Graphic Techniques, Computer Graphics, Computer Networking, Computer Programming, Computer Vision, Data Management, Decision Making, Deep Learning, Entrepreneurship, General Statistics, Hardware Design, Human Computer Interaction, Interactive Design, Leadership and Management, Linear Algebra, Machine Learning, Machine Learning Algorithms, Marketing, Markov Model, Mathematical Optimization, Mathematical Theory & Analysis, Mathematics, Natural Language, Natural Language Processing, Network Architecture, Network Model, Object Detection, Probability & Statistics, Project, Project Management, Python Programming, Regression, Sales, Statistical Machine Learning, Statistical Programming, Strategy, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics, Tensorflow, Theoretical Computer Science, User Experience

      4.8

      (134.3k avaliações)

      Intermediate · Specialization · 3-6 Months

    • Placeholder
      Placeholder
      IBM Skills Network

      IBM Data Analytics with Excel and R

      Habilidades que você terá: Advertising, Analysis, Analytics, Apache, Big Data, Business Analysis, Communication, Computational Logic, Computer Programming, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Structures, Data Visualization, Data Visualization Software, Data Warehousing, Databases, Extract, Transform, Load, General Statistics, Interactive Data Visualization, Leadership and Management, Marketing, Microsoft Excel, NoSQL, Operating Systems, Plot (Graphics), Probability & Statistics, Professional Development, Programming Principles, R Programming, Regression, SQL, Software, Spreadsheet Software, Statistical Analysis, Statistical Programming, Statistical Visualization, System Programming, Theoretical Computer Science

      4.7

      (10.9k avaliações)

      Beginner · Professional Certificate · 3-6 Months

    Pesquisas relacionadas a advertising

    advertising with meta
    advertising and society
    content, advertising & social imc
    native advertising
    digital advertising strategy
    search advertising
    social media advertising
    create an advertising concept testing study in qualtrics
    1234…26

    Em resumo, aqui estão 10 dos nossos cursos mais populares advertising

    • Sports Marketing: Northwestern University
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • Advertising with Meta: Meta
    • Fundamentals of Social Media Advertising: Meta
    • Native Advertising: University of Colorado Boulder
    • Introduction to the Digital Advertising Landscape: University of Colorado Boulder
    • Search Advertising: University of Colorado Boulder
    • Social Media Advertising: University of Colorado Boulder
    • Create an Advertising Concept Testing Study in Qualtrics: Coursera Project Network

    Habilidades que você pode aprender em Marketing

    Mercado (economia) (28)
    Mídia Social (15)
    Estratégia De Marketing (14)
    Análise (13)
    Marcamarca (13)
    Marketing Digital (13)
    Análise De Marketing (11)
    Plano (11)
    Propaganda (9)
    Modelagem (9)
    Marketing De Mídia SocialMarketing De Mídia Social (9)
    Gestão De Marca (7)

    Perguntas frequentes sobre propaganda

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    Este conteúdo de Perguntas frequentes foi disponibilizado apenas para fins informativos. Os aprendizes são aconselhados a realizar pesquisas adicionais para garantir que os cursos e outras credenciais buscadas atendam a seus objetivos pessoais, profissionais e financeiros.
    Outros tópicos para explorar
    Placeholder
    Artes e Humanas
    Cursos de 338
    Placeholder
    Negócios
    Cursos de 1095
    Placeholder
    Ciência da Computação
    Cursos de 668
    Placeholder
    Ciência de Dados
    Cursos de 425
    Placeholder
    Tecnologia da informação
    Cursos de 145
    Placeholder
    Saúde
    Cursos de 471
    Placeholder
    Matemática e Lógica
    Cursos de 70
    Placeholder
    Desenvolvimento Pessoal
    Cursos de 137
    Placeholder
    Ciência e Engenharia Física
    Cursos de 413
    Placeholder
    Ciências Sociais
    Cursos de 401
    Placeholder
    Línguas
    Cursos de 150

    Coursera Footer

    Comece ou impulsione sua carreira

    • Analista de dados do Google
    • Gestão de projetos no Google
    • Design de UX no Google
    • Suporte de TI do Google
    • Ciência de dados da IBM
    • Analista de dados da IBM
    • Análise de dados da IBM com Excel e R
    • Analista de Cibersegurança da IBM
    • Engenharia de dados da IBM
    • Desenvolvedor de nuvem full stack – IBM
    • Marketing em mídias sociais do Facebook
    • Análise de marketing do Facebook
    • Representante de desenvolvimento de vendas da Salesforce
    • Operações de vendas da Salesforce
    • Contabilidade da Intuit
    • Preparação para a Certificação em Google Cloud: Cloud Architect
    • Preparação para a Certificação em Google Cloud: Cloud Data Engineer
    • Inicie sua carreira
    • Prepare-se para uma Certificação
    • Amplie suas qualificações profissionais

    Procurar temas populares

    • cursos gratuitos
    • Aprenda um idioma
    • pythonpython
    • Java
    • web designweb design
    • SQL
    • Cursos grátis
    • Microsoft Excel
    • Gestão de projetos
    • Segurança cibernéticaSegurança Cibernética
    • Recursos humanos
    • Cursos gratuitos de ciência de dados
    • falar inglês
    • Redação de conteúdo
    • Desenvolvimento Web completoDesenvolvimento Web Completo
    • Inteligência artificial
    • Programação em C
    • Habilidades de comunicação
    • Blockchain
    • Veja todos os cursos

    Cursos e artigos populares

    • Competências para equipes de ciência de dados
    • Tomada de Decisões Baseada em Dados
    • Habilidades de engenharia de software
    • Habilidades Pessoais para Equipes de Engenharia
    • Habilidades Administrativas
    • Habilidades de marketing
    • Habilidades para Equipes de Vendas
    • Habilidades de Gerente de Produto
    • Habilidades Financeiras
    • Cursos de ciência de dados populares no Reino Unido
    • Beliebte Technologiekurse in Deutschland
    • Certificações populares de segurança cibernética
    • Certificações populares de TI
    • Certificações populares de SQL
    • Guia de carreira de gerente de marketing
    • Guia de carreira de gerente de projeto
    • Habilidades de programação em Python
    • Guia de carreira de desenvolvedor Web
    • Competências de análise de dados
    • Habilidades para designers de UX

    Consiga um diploma ou certificado on-line

    • Certificados MasterTrack®
    • Certificados profissionais
    • Certificados universitários
    • Graduações em negócios e MBA
    • Graduações em Ciência de Dados
    • Graduações em Ciência da Computação
    • Graduações em análise de dados
    • Graduações em Saúde Pública
    • Graduações em ciências sociais
    • Graduações em gestão
    • Graduações nas melhores universidades europeias
    • Mestrados
    • Bacharelados
    • Graduações com uma trajetória de desempenho
    • Cursos em Ciências (BSc)
    • O que é uma licenciatura?
    • Quanto tempo leva um mestrado?
    • Um MBA on-line vale a pena?
    • 7 maneiras de pagar pela pós-graduação
    • Ver todos os certificados

    Coursera

    • Sobre
    • O que oferecemos
    • Liderança
    • Carreiras
    • Lista de cursos
    • Coursera Plus
    • Certificados profissionais
    • Certificados MasterTrack®
    • Diplomas
    • For Enterprise
    • Para Governos
    • For Campus
    • Seja um parceiro
    • Combate ao Coronavírus

    Comunidade

    • Aprendizes
    • Parceiros
    • Desenvolvedores
    • Testadores beta
    • Tradutores
    • Blog
    • Tech Blog
    • Centro de ensino

    Mais

    • Imprensa
    • Investidores
    • Termos
    • Privacidade
    • Ajuda
    • Acessibilidade
    • Contato
    • Artigos
    • Diretório
    • Afiliados
    • Declaração sobre escravidão moderna
    Aprenda em qualquer lugar
    Baixar na App StoreBaixar no Google Play
    Placeholder
    © 2022 Coursera Inc. Todos os direitos reservados.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder