Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Nov 15, 2016
Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.
por Surbhi D•
Jul 25, 2019
This was an engaging course. As an HR person, I wanted to understand tools that can help analyse customer service and accordingly give and insight to actions that will help better serve customers and bring more profitability to the organization. Some of the modules were easy to follow. However, the lengthier version of videos was a little difficult to keep up with.
por Deborah L•
Jul 16, 2016
Several instructors with all their own approach but all of amazing level. Their passion is palpable and their explanations make sense. I do appreciate the gradual evolution of the difficulty and the logic.
I would appreciate some recommendations of other materials and books, that these professors may have published to further the applications and learning.
por Shubham D K G•
Apr 09, 2020
The course has made me realize how crucial is it for the firms operating at every level to have an insight of the data related to their customers. It also highlighted how good data sits at the center of all good analysis. On top of everything the course also highlights the best practices that a data analyst should follow in order to get things done.
por Ihemanma W•
Dec 03, 2017
It was amazing!!. It opened my eyes to so many ways companies can acquire data and use it to increase customer loyalty and product awareness. I will make sure to try and contribute to increasing Warton's "NPV" (Prof. Raghu), by getting more people to take a course. Am really Honored to be a part of Wharton Customer Analytics. Thank You very much!!!
por Rizkika R R•
Apr 01, 2020
Overall the course was really good and interactive. Although, there may be one lecturer that may not really to the point when delivering the materials. My suggestion is to keep developing the content as the year goes by, this course is really important especially for people who want to study and learn more about marketing and customer analytics.
por Elizabeth M•
Apr 24, 2020
Good foundational course if you want to learn about the basics/ fundamentals of customer analytics. Not technical at all and does not teach you how to use softwares to analyze customer data. Instead, talks about analysis methods and key terms which is equally helpful. The real-life examples given helped contextualize each method discussed.
por Robert S H•
Feb 19, 2016
I am very impressed by the format and delivery of the content/information, and the lecturers' experience and knowledge add absolute authority and credibility. The material was easy to follow but very informative. I was very challenged with each quiz since they were designed to require thought and analysis to arrive at the correct answers.
por Daniela A G R•
Apr 06, 2020
This course gives a complete overview about everything professionals today need to have in mind when we talk about Customer Analytics, with practical examples and many tools to understand the real meaning and huge value of planning a customer centric strategy, valorating each consumer for its real value for an organization. thank you
por Vinayak M•
Feb 11, 2020
The course is extremely accurate and to the point, it will strike you in the right places and will have you hooked for learning more. The ease with which the course has been made and the topics have been explained with such fluency, especially the way the models have been explained and the real life examples make it a great course.
por Christos F•
Aug 18, 2018
I found the course amazing. It was well structured and presented by the tutors. It has a lot of slides to cover the theory as well as extra paper for further reading. I acknowledge though that its goal was to give somebody the big picture about Customer Analytics. Further study is required to appreciate in depth the theory taught.
por Shiaw-Ling L•
Mar 16, 2017
A great introduction to the important numbers to understanding consumer behavior -- both passively and in actively pursuing user behavior feedback. This isn't just a course that's great for marketers, it also benefits people thinking about product and development in helping to shape their understanding of who they are creating for.
por Mayank s•
May 30, 2020
Very nice overview about marketing analytics, but I would have loved to see in action the algorithms being used on a larger dataset using computing technologies, but I can't complain because the instructors had already told this course will not be going into the technicalities and would rather be more focused towards the concepts.
por Kohil N•
Aug 21, 2019
This was a very interesting course. I had a chance to learn from some best teachers. It gave me insights on market practices and know a lot about customer behavior and predictive analysis. I liked how in every lecture it was always something new and valuable to learn. I would like to finish all the courses included in the theme.
por Ajay L•
Oct 11, 2017
Content was good. Mostly theory though. All the lecturers were top notch. Although, Prof. Berman's lecture was a bit confusing and difficult to grasp (several lines were repetitive and he was very fast at times in speaking). Had to go through the notes to understand his points. Others were very interactive, lively and enjoyable.
por Robbie L•
May 06, 2020
Really enjoyed the material. Instructors made it interesting. Real world examples were very helpful (Amazon, Netflix, Amex, etc). However, the quiz questions never quite seemed to relate to the material. There were often terms or phrases in them that were never mentioned in the videos/slides. Other than that, well done. Thanks!
por Angela M•
Jul 03, 2018
Very good introductory course to the high level concepts of customer analytics and interesting insights into how some companies are using it. Whets the appetite for getting more hands on with the models. It was a nice follow on from the Introduction to Marketing course from the Business Foundations specialisation (also Wharton)
por Malik P•
Aug 23, 2017
A terrific introduction and snapshot into Analytics combined with Marketing and how important its role is in today's digitized world. It emphasized the value of better decision making by gaining command over data and using it to predict and prescribe future actions to derive optimal profits and customer retention. Thank you.
por Tadeo C M•
Apr 16, 2020
The course exceeded my expectations. The University did a great job at keeping me engaged, while at the same time teach me a variety of new information/skills. My favorite professor was Eric Bradlow, he was very informational and entertaining. Hope this review makes a good addition to your "Data Collection" for this course!
por Katherine J M•
May 27, 2020
What an amazing course! I do not come from a data analytics background so this was relatively new information for me. Each professor carefully and articulately laid out fascinating customer analytics topics that made the content digestible. I can't wait to continue learning about analytics! Thanks for the awesome course!
por Paul S•
Sep 02, 2019
Thank you for producing this course. I really enjoyed learning about different research methods. It was the first time I had come across the Net Promotor Score, which is superb. Predictive modelling methods and the future of how data will be used and in many cases is already being used, was also particularly interesting.
por David A R D•
Aug 31, 2018
Excellent course, I think one of the things I really like the most was that very complicated subject are explained in a very simple and didactic way. Videos, papers and exercises are full of interesting information and Quiz are not simple. Application module is mind blowing... Can wait to do the next course..... David.
Oct 18, 2015
One of the best courses i took. This gave a lot of new sense about data and it serves as a platform connecting marketing and analytics. Thanks to Coursera and Wharton for giving me an opportunity to learn about customer analytics . I want more courses from Wharton.
por Tanmay S•
Jun 26, 2019
Wow! such an amazing course, thinking deeply about the customers, their behaviour, their way of looking at the different things.
I loved it, in fact, I want to study more about it and would like to pursue MBA from this b-school
thanks to all professors for this course.
You all delivered the content in an interactive way!
por Nitin A•
Mar 28, 2019
Good content, gives a basic understanding of what customer analytics is and how it has helped businesses in collecting data, exploring it, analysing it, making predictions to optimize and then taking business decisions based on those predictions. Needless to mention, the faculty that delivers the course is excellent.
por Yufan S•
Apr 28, 2020
There are more wonderful concepts to show management science. It is the best one to introduce customer analytics to me. Keep in mind: better data, data exploration, optimization and making decisions. Excellent lectures from the professors! Maybe have a face to face meeting is a dream, but dreams could come true.