Great course! Gives you the basic "detailed" knowledge about Customer Analytics. For someone new to data analysis, this is a great course to take.

Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!

Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.

I have been interested in Business Analytics and Data Science, this has been the first step that started my journey.

Thanks a lot to everyone.

Olv.

It gives you a clear insight about how a consumer makes his buying decision and how to make business decision based on customers buying patterns.

Truly enjoyed this course as it gave me insights to how we should be looking at data and the value one can derive to facilitate decision making.

This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.

A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.

thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information

I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.

The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!

customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course

Interesting thoughts on all aspects of customer and market analytics.

Additional course resources were very useful to me in my current job role.

By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.

I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.

Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.

Thank You!

Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.

Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...

I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.

Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.