I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.

The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.

I thoroughly enjoyed this course. Lots of relevant learnings taken out and being able to pace myself according to my work schedule and off days worked well for me. Thank you for the opportunity

This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.

A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.

*not for people who are looking for some hard core stat calculation.

the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.

Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool

A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!

I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.

This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.

Erick Bradlow is an excellent instructor as also Peter Fader.

If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.

A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.

I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton