Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.

Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.

Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).

Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.

I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.

I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!

Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.

The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.

Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!

Very useful course, it helps you to understand value of the customer for an organization. It is presented very well. I really enjoyed doing it. The only concern is, part of the material looks dated, the content requires an update.

Really insightful course and nicely covered by the faculty. Great to link various aspects of customer analytics to impact on business revenue and profitability. Great course content and very clear instructions! Overall a 5 star :)

The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.

Excellent course! Helped me understand a lot about how analytics is being used to shape the future of marketing and how many industries are leveraging better availability of data to provide customers with exactly what they want.

The course was an eye-opener for me as to the breadth of usage of data in modern decision making. The course was taught by extremely diligent professors and their pedagogy really helped me understand the crux of data analytics

Content was very useful, It was beautifully explained entire concept and the best part is you will have lots of examples & get all the information needed. And quiz questions are well designed, not an easy quiz but interesting.

a course is judged by the way it is explained with the help of real-life examples and applying it to the real-world problems...this course covered both the aspects...fabulous teachers and the enriching course is all I can say

Wonderful course that provides the basics to understand customer analytics for someone with no background in the field. Thank you to the wonderful instructors who presented difficult material in an easy to understand format!

The course is amazing, throughout the course I learnt many things. it builds curiosity to know how data can actually do much better than what we think it's doing , it helps you develop insights in data modelling of top firms

The course provides a very good overview on the important concepts in customer analytics. The tests are trick and challenging, which helps in maximizing the lessons learned from the course. Definitely, i highly recommend it

This course is very much useful to know about how modern industry deals with datas. The professors who are taught the courses are really awesome.. I am very satisfied to choose the course on customer analytics in Coursera..

Course offers interesting insight in the modern marketing and retailing techniques, which will be very useful for me in the future. I would recommend this course to anybody working in the field of marketing or data science.

I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

very interesting input and insights about how firms make products in line with the customers behaviour! it opens my eyes about data, and wants me to take further into how to analyse the data and how we interpret the data!

it was the excellent experience to learn customer analytics and application in real world. I got so much insight about customer analytics. Excellent course content and well experience lecturer deliver real time examples.

A very interesting and informative overview of what seems to be becoming a very important topic. The material was well organised, well presented, and useful in my workplace. Thanks Penn and Wharton - nice job all of you!