Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Apr 06, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
por Nicole C•
Feb 04, 2019
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
por Orlando J C E•
Dec 14, 2016
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
Apr 17, 2017
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.
Dec 27, 2019
I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.
por AMIT D•
Dec 01, 2019
Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.
por Jelena H•
Feb 27, 2018
Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.
por TJ N•
Nov 22, 2016
Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).
por Jose C•
Mar 09, 2020
Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.
por Javier S•
Oct 09, 2017
I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.
Oct 23, 2019
I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!
por Ankit P•
Jun 11, 2017
Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.
por Pratham P•
May 04, 2016
The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.
por Vasu D•
Dec 14, 2015
Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!
por Bature D•
Jul 18, 2019
The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.
por Anindya S C•
Mar 18, 2020
The course was an eye-opener for me as to the breadth of usage of data in modern decision making. The course was taught by extremely diligent professors and their pedagogy really helped me understand the crux of data analytics
por Nawneet K•
Apr 06, 2018
Content was very useful, It was beautifully explained entire concept and the best part is you will have lots of examples & get all the information needed. And quiz questions are well designed, not an easy quiz but interesting.
por Maddie L•
Mar 24, 2020
Wonderful course that provides the basics to understand customer analytics for someone with no background in the field. Thank you to the wonderful instructors who presented difficult material in an easy to understand format!
por Poonam j•
Mar 02, 2020
The course is amazing, throughout the course I learnt many things. it builds curiosity to know how data can actually do much better than what we think it's doing , it helps you develop insights in data modelling of top firms
por SeifAllah R•
Dec 05, 2019
The course provides a very good overview on the important concepts in customer analytics. The tests are trick and challenging, which helps in maximizing the lessons learned from the course. Definitely, i highly recommend it
Jan 19, 2019
This course is very much useful to know about how modern industry deals with datas. The professors who are taught the courses are really awesome.. I am very satisfied to choose the course on customer analytics in Coursera..
por Djordje O•
Jun 29, 2017
Course offers interesting insight in the modern marketing and retailing techniques, which will be very useful for me in the future. I would recommend this course to anybody working in the field of marketing or data science.
por Roxanne H•
Jul 09, 2017
I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.
por Patrick O•
Nov 02, 2018
A very interesting and informative overview of what seems to be becoming a very important topic. The material was well organised, well presented, and useful in my workplace. Thanks Penn and Wharton - nice job all of you!
por Rebecca T•
Jul 17, 2017
Excellent course with a great coverage of topics and interestingly explained by some great professors from Wharton Business School. Be sure to take notes while watching the video so that you can perform well on the quiz.
por Murali K K•
Jan 29, 2016
It is great for starters. Gives good insights and takes through into the subject, but it only shows how analytics is in the world today, I was expecting a little more detail. And the assignments are not of good standard.