When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.
Este curso faz parte do Programa de cursos integrados Leading: Human Resource Management and Leadership
Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Evaluate approaches to influencing and creating meaning at work
Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives
Evaluate, create and apply strategies to leverage meaning making through branding
Situate discussions of meaning making within broader social contexts and concerns.
Habilidades que você terá
- Motivation
- Communication
- Leadership
- Brand Management
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Programa - O que você aprenderá com este curso
Meaning and making meaning
Leadership and meaning making
Brain, body and storytelling in meaning making
Branding as meaning making
Avaliações
- 5 stars88,16%
- 4 stars9,61%
- 3 stars1,18%
- 2 stars0,88%
- 1 star0,14%
Principais avaliações do VISIONARY LEADERSHIP, IDENTITY & MOTIVATION: BECOME A MEANING MAKER
Beside peer-review being poor in quality, this course provides interesting perspectives on vision and meaning.
This course is an eye opener to real knowledge on how to motivate people.
Story telling was never known to be of so much importance by me. This course is fascinating.
A combination of practical tips and theories. Highly recommend for people who drive leadership and employee communications.
I enjoyed studying and have learnt many things about leadership and meaning making n looking forward to applying what I learnt in my business
Sobre Programa de cursos integrados Leading: Human Resource Management and Leadership

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