Informações sobre o curso
5.0
1 classificações
1 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
6 horas para concluir

meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 vídeos (total de (Total 33 mín.) min), 10 leituras, 2 testes
Video7 videos
Week 1 - Outline1min
Meaningful work7min
Work design and meaning6min
Meaninglessness5min
Meaning through fit6min
Habit corner – Sample1min
Reading10 leituras
Special welcome for beta testers1min
Course overview5min
Learning activities and assessment1min
Which continent do you hail from?1min
Preconceptions: What work means to you...5min
Work design and meaning15min
Meaninglessnessmin
Meaning through fit30min
About the habit corner1min
Habit Corner- Sample10min
Quiz2 exercícios práticos
Recall - Week 130min
Graded quiz - Week 1min
Semana
2
Horas para completar
5 horas para concluir

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 vídeos (total de (Total 41 mín.) min), 4 leituras, 2 testes
Video5 videos
The neuroscience of meaning making9min
Creating meaning through voice and breath12min
Creating meaning through body language & posture8min
Creating meaning through stories10min
Reading4 leituras
Exploring the role of neuroscience of meaning making15min
How to project meaning through voice and breath40min
How to use body language to create meaning20min
Stories as facilitator of meaning making in organisations30min
Quiz1 exercício prático
Recall - Week 230min
Semana
3
Horas para completar
4 horas para concluir

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 vídeos (total de (Total 24 mín.) min), 3 leituras, 2 testes
Video4 videos
Don’t be liked, be loved!8min
Be visionary6min
Be meaningful - Craft brand personality6min
Reading3 leituras
Meaning making through purposeful branding30min
Brand vision30min
Brand personalities30min
Quiz2 exercícios práticos
Recall - week 330min
Graded quiz - Week 3min
Semana
4
Horas para completar
4 horas para concluir

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 vídeos (total de (Total 21 mín.) min), 3 leituras, 2 testes
Video4 videos
Alienation and work in capitalist society.7min
A religious 'spirit of capitalism'7min
A 'new spirit of capitalism'5min
Reading3 leituras
Alienation10min
The religious spirit of capitalism20min
Corporate social responsibility20min
Quiz1 exercício prático
Recall - Week 430min

Instrutores

Avatar

Rebecca Mitchell

Professor of Management
Department of Management
Avatar

Arabella MacPherson

Director
Resonate Communications
Avatar

Edward Wray-Bliss

Associate Professor
Department of Management
Avatar

Abas Mirzaei

PhD, Marketing
Department of Marketing

Sobre Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

Sobre o Programa de cursos integrados Leading: Human Resource Management and Leadership

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.