Informações sobre o curso

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

O que você vai aprender

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    Evaluate approaches to influencing and creating meaning at work

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    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

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    Evaluate, create and apply strategies to leverage meaning making through branding

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    Situate discussions of meaning making within broader social contexts and concerns.

Habilidades que você terá

MotivationCommunicationLeadershipBrand Management

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
6 horas para concluir

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
7 vídeos (total de (Total 33 mín.) min), 10 leituras, 2 testes
7 videos
Week 1 - Outline1min
Meaningful work7min
Work design and meaning6min
Meaninglessness5min
Meaning through fit6min
Habit corner – Sample1min
10 leituras
Become a Global MBA learner10min
Course overview5min
Learning activities and assessment1min
Which continent do you hail from?1min
Preconceptions: What work means to you...5min
Work design and meaning15min
Meaninglessnesss
Meaning through fit30min
About the habit corner1min
Habit Corner- Sample10min
2 exercícios práticos
Recall - Week 130min
Week 1 Quizs
Semana
2
4 horas para concluir

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
5 vídeos (total de (Total 41 mín.) min), 4 leituras, 2 testes
5 videos
The neuroscience of meaning making9min
Creating meaning through voice and breath12min
Creating meaning through body language & posture8min
Creating meaning through stories10min
4 leituras
Exploring the role of neuroscience of meaning making15min
How to project meaning through voice and breath40min
How to use body language to create meaning20min
Stories as facilitator of meaning making in organisations30min
1 exercício prático
Recall - Week 230min
Semana
3
4 horas para concluir

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
4 vídeos (total de (Total 24 mín.) min), 3 leituras, 2 testes
4 videos
Don’t be liked, be loved!8min
Be visionary6min
Be meaningful - Craft brand personality6min
3 leituras
Meaning making through purposeful branding30min
Brand vision30min
Brand personalities30min
2 exercícios práticos
Recall - week 330min
Week 3 quizs
Semana
4
3 horas para concluir

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
4 vídeos (total de (Total 21 mín.) min), 4 leituras, 2 testes
4 videos
Alienation and work in capitalist society.7min
A religious 'spirit of capitalism'7min
A 'new spirit of capitalism'5min
4 leituras
Alienation10min
The religious spirit of capitalism20min
Corporate social responsibility20min
Become a Global MBA learner10min
1 exercício prático
Recall - Week 430min

Instrutores

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

Comece a trabalhar rumo ao seu mestrado

Este curso é parte da graduação 100% on-line Global Master of Business Administration (Global MBA) da Universidade Macquarie. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre Universidade Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Sobre o Programa de cursos integrados Leading: Human Resource Management and Leadership

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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