The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
Este curso faz parte do Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
Formulação da Estratégias
oferecido por
Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e InovaçãoCopenhagen Business School
Informações sobre o curso
4.5
864 classificações
Habilidades que você terá
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Programa - O que você aprenderá com este curso
Semana
1Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 vídeos (total de (Total 14 mín.) min), 2 leituras, 1 teste
2 leituras
Discussion forum10min
Strategy plans10min
1 exercício prático
Strategy formulation8min
Semana
2Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 vídeos (total de (Total 25 mín.) min), 7 leituras, 4 testes
7 videos
Business environment4min
Competition from substitutes3min
Threat of entry3min
Rivalry between established competitors2min
Bargaining power of buyers3min
Bargaining power of suppliers2min
7 leituras
Vestas Wind Turbines10min
Aviation trends10min
The cost of energy10min
The case of Suzlon10min
The threat from China?10min
The vulnerability of the wind turbine industry10min
The supplier's fault?10min
4 exercícios práticos
Attractiveness of the industry2min
Aviation trends2min
Industry attractiveness2min
Industry analysis10min
Semana
3Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 vídeos (total de (Total 22 mín.) min), 6 leituras, 5 testes
5 videos
The relationship between resources and competitive advantage4min
Firm resources5min
Organizational capabilities3min
Sustaining competitive advantage through resources and capabilities3min
6 leituras
ECCO's leather tanneries10min
The resource based view10min
Microsoft buying skype10min
What would FC Barcelona be without Messi?10min
How firms view organizational capabilities?10min
VRIO framework10min
5 exercícios práticos
ECCO's leather production2min
Microsoft and Skype2min
Lionel Messi2min
Time for reflection2min
Resources and capabilities10min
Semana
4Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 vídeos (total de (Total 14 mín.) min), 4 leituras, 4 testes
4 videos
Defining the multinational enterprise4min
Motives for internationalization3min
Integration-responsiveness approach to global strategies3min
4 leituras
Reflections of a CEO10min
Definitional problems?10min
East India Company and Google10min
The balance act between local and global forces10min
4 exercícios práticos
Doing business in China2min
East India Company and Google6min
The case of the global beer industry2min
Global strategies and the multinational corporation10min
33%
comecei uma nova carreira após concluir estes cursos
33%
consegui um benefício significativo de carreira com este curso
18%
recebi um aumento ou promoção
Melhores avaliações
por IW•Jan 15th 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
por SR•Feb 25th 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
Instrutores
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
Sobre Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Sobre o Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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