The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
Este curso faz parte do Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
Formulação da Estratégias
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17,017 já inscritos!
Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e InovaçãoCopenhagen Business School
Informações sobre o curso
9,494
9,494Habilidades que você terá
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Programa - O que você aprenderá com este curso
Semana
11 horas para concluir
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 vídeos (total de (Total 14 mín.) min), 2 leituras, 1 teste
2 leituras
Discussion forum10min
Strategy plans10min
1 exercícios práticos
Strategy formulation8min
Semana
22 horas para concluir
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 vídeos (total de (Total 25 mín.) min), 7 leituras, 4 testes
7 videos
Business environment4min
Competition from substitutes3min
Threat of entry3min
Rivalry between established competitors2min
Bargaining power of buyers3min
Bargaining power of suppliers2min
7 leituras
Vestas Wind Turbines10min
Aviation trends10min
The cost of energy10min
The case of Suzlon10min
The threat from China?10min
The vulnerability of the wind turbine industry10min
The supplier's fault?10min
4 exercícios práticos
Attractiveness of the industry2min
Aviation trends2min
Industry attractiveness2min
Industry analysis10min
Semana
32 horas para concluir
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 vídeos (total de (Total 22 mín.) min), 6 leituras, 5 testes
5 videos
The relationship between resources and competitive advantage4min
Firm resources5min
Organizational capabilities3min
Sustaining competitive advantage through resources and capabilities3min
6 leituras
ECCO's leather tanneries10min
The resource based view10min
Microsoft buying skype10min
What would FC Barcelona be without Messi?10min
How firms view organizational capabilities?10min
VRIO framework10min
5 exercícios práticos
ECCO's leather production2min
Microsoft and Skype2min
Lionel Messi2min
Time for reflection2min
Resources and capabilities10min
Semana
41 horas para concluir
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 vídeos (total de (Total 14 mín.) min), 4 leituras, 4 testes
4 videos
Defining the multinational enterprise4min
Motives for internationalization3min
Integration-responsiveness approach to global strategies3min
4 leituras
Reflections of a CEO10min
Definitional problems?10min
East India Company and Google10min
The balance act between local and global forces10min
4 exercícios práticos
Doing business in China2min
East India Company and Google6min
The case of the global beer industry2min
Global strategies and the multinational corporation10min
Semana
52 horas para concluir
Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
5 vídeos (total de (Total 25 mín.) min), 6 leituras, 4 testes
5 videos
Homo economicus and bounded rationality5min
Cognitive limitations6min
Strategy as forecasting5min
Hidden costs3min
6 leituras
LEGO production10min
Bad business decisions10min
Cognitive biases10min
The Mozart of Chess10min
Strategy as forecasting10min
The hidden costs of offshore outsourcing10min
4 exercícios práticos
LEGO2min
Decision making2min
Dealing with the hidden costs2min
Strategic decision-making8min
Semana
63 horas para concluir
Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
4 vídeos (total de (Total 10 mín.) min), 3 leituras, 1 teste
3 leituras
Assignment information10min
Video info10min
A strategic dilemma10min
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Melhores avaliações
Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
Instrutores
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
Sobre Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Sobre o Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Perguntas Frequentes – FAQ
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Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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