Informações sobre o curso

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Resultados de carreira do aprendiz

42%

comecei uma nova carreira após concluir estes cursos

35%

consegui um benefício significativo de carreira com este curso

15%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 10 horas para completar
Inglês
Legendas: Inglês, Romeno

Habilidades que você terá

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy

Resultados de carreira do aprendiz

42%

comecei uma nova carreira após concluir estes cursos

35%

consegui um benefício significativo de carreira com este curso

15%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 10 horas para completar
Inglês
Legendas: Inglês, Romeno

oferecido por

Logotipo de Copenhagen Business School

Copenhagen Business School

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(8,016 classificações)Info
Semana
1

Semana 1

1 hora para concluir

Introducing strategy formulation

1 hora para concluir
3 vídeos (Total 14 mín.), 2 leituras, 1 teste
3 videos
Defining business strategy6min
Competitive advantage3min
2 leituras
Discussion forum10min
Strategy plans10min
1 exercício prático
Strategy formulation8min
Semana
2

Semana 2

2 horas para concluir

Industry analysis

2 horas para concluir
7 vídeos (Total 25 mín.), 7 leituras, 4 testes
7 videos
Business environment4min
Competition from substitutes3min
Threat of entry3min
Rivalry between established competitors2min
Bargaining power of buyers3min
Bargaining power of suppliers2min
7 leituras
Vestas Wind Turbines10min
Aviation trends10min
The cost of energy10min
The case of Suzlon10min
The threat from China?10min
The vulnerability of the wind turbine industry10min
The supplier's fault?10min
4 exercícios práticos
Attractiveness of the industry2min
Aviation trends2min
Industry attractiveness2min
Industry analysis10min
Semana
3

Semana 3

2 horas para concluir

Resources and capabilities

2 horas para concluir
5 vídeos (Total 22 mín.), 6 leituras, 5 testes
5 videos
The relationship between resources and competitive advantage4min
Firm resources5min
Organizational capabilities3min
Sustaining competitive advantage through resources and capabilities3min
6 leituras
ECCO's leather tanneries10min
The resource based view10min
Microsoft buying skype10min
What would FC Barcelona be without Messi?10min
How firms view organizational capabilities?10min
VRIO framework10min
5 exercícios práticos
ECCO's leather production2min
Microsoft and Skype2min
Lionel Messi2min
Time for reflection2min
Resources and capabilities10min
Semana
4

Semana 4

1 hora para concluir

Global strategies and the multinational corporation

1 hora para concluir
4 vídeos (Total 14 mín.), 4 leituras, 4 testes
4 videos
Defining the multinational enterprise4min
Motives for internationalization3min
Integration-responsiveness approach to global strategies3min
4 leituras
Reflections of a CEO10min
Definitional problems?10min
East India Company and Google10min
The balance act between local and global forces10min
4 exercícios práticos
Doing business in China2min
East India Company and Google6min
The case of the global beer industry2min
Global strategies and the multinational corporation10min

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Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Gestão estratégica e inovaçãoGestão Estratégica e Inovação

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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