The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Informações sobre o curso
Habilidades que você terá
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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Principais avaliações do FORMULAÇÃO DA ESTRATÉGIAS
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
Good, well structured and clear course on strategy formulation. The final project is very similar to the previous case, and it makes it less interesting, but good to prove all acquired knowledge
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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