The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Este curso faz parte do Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
oferecido por
Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e InovaçãoCopenhagen Business SchoolInformações sobre o curso
34,170 visualizações recentes
Resultados de carreira do aprendiz
38%
comecei uma nova carreira após concluir estes cursos
32%
consegui um benefício significativo de carreira com este curso
14%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 16 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol, Romeno
Habilidades que você terá
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Resultados de carreira do aprendiz
38%
comecei uma nova carreira após concluir estes cursos
32%
consegui um benefício significativo de carreira com este curso
14%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 16 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol, Romeno
oferecido por
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - O que você aprenderá com este curso
1 hora para concluir
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1 hora para concluir
3 vídeos (Total 14 mín.), 2 leituras, 1 teste
2 leituras
Discussion forum10min
Strategy plans10min
1 exercício prático
Strategy formulation30min
4 horas para concluir
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
4 horas para concluir
7 vídeos (Total 25 mín.), 7 leituras, 4 testes
7 videos
Business environment4min
Competition from substitutes3min
Threat of entry3min
Rivalry between established competitors2min
Bargaining power of buyers3min
Bargaining power of suppliers2min
7 leituras
Vestas Wind Turbines10min
Aviation trends10min
The cost of energy10min
The case of Suzlon10min
The threat from China?10min
The vulnerability of the wind turbine industry10min
The supplier's fault?10min
4 exercícios práticos
Attractiveness of the industry30min
Aviation trends30min
Industry attractiveness30min
Industry analysis30min
4 horas para concluir
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
4 horas para concluir
5 vídeos (Total 22 mín.), 6 leituras, 5 testes
5 videos
The relationship between resources and competitive advantage4min
Firm resources5min
Organizational capabilities3min
Sustaining competitive advantage through resources and capabilities3min
6 leituras
ECCO's leather tanneries10min
The resource based view10min
Microsoft buying skype10min
What would FC Barcelona be without Messi?10min
How firms view organizational capabilities?10min
VRIO framework10min
5 exercícios práticos
ECCO's leather production30min
Microsoft and Skype30min
Lionel Messi30min
Time for reflection30min
Resources and capabilities30min
3 horas para concluir
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
3 horas para concluir
4 vídeos (Total 14 mín.), 4 leituras, 4 testes
4 videos
Defining the multinational enterprise4min
Motives for internationalization3min
Integration-responsiveness approach to global strategies3min
4 leituras
Reflections of a CEO10min
Definitional problems?10min
East India Company and Google10min
The balance act between local and global forces10min
4 exercícios práticos
Doing business in China30min
East India Company and Google30min
The case of the global beer industry30min
Global strategies and the multinational corporation30min
Avaliações
Principais avaliações do FORMULAÇÃO DA ESTRATÉGIAS
por DI2 de Ago de 2020
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
por IW14 de Jan de 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
por MS27 de Jan de 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
por SR24 de Fev de 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
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