Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
Os Fundamentos da Estratégia de Negócios
oferecido por
Informações sobre o curso
46,847 visualizações recentes
O que você vai aprender
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que você terá
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Programa - O que você aprenderá com este curso
Semana
12 horas para concluir
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 vídeos ((Total 63 mín.)), 6 leituras, 1 teste
12 videos
Strategic Analysis4min
The Strategist's Challenge6min
Fundamental Principle of Business Strategy6min
Competitive Markets6min
A Little Calculus2min
Two Perspectives on Economic Rents7min
Module Lessons1min
Strategist's Toolkit: SWOT Analysis2min
Strategist's Toolkit: Competitor Analysis2min
Strategist's Toolkit: Environmental Analysis3min
Google Case Debrief14min
6 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Google Inc: Buy, Sell, or Hold?10min
Begin the Competitive Position Assignment10min
1 exercício prático
Introduction to Strategic Analysis24min
Semana
22 horas para concluir
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 vídeos ((Total 79 mín.)), 2 leituras, 1 teste
11 videos
Threat of Entry, Part 19min
Threat of Entry, Part 24min
Threat of Substitutes10min
Bargaining Power of Buyers, Part 17min
Bargaining Power of Buyers, Part 26min
Bargaining Power of Suppliers5min
Intensity of Rivalry9min
Module Lessons3min
Strategist's Toolkit: Five Forces Analysis4min
Red Hook Brewing Case Debrief12min
2 leituras
Redhook Brewing Company10min
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Industry Structure24min
Semana
32 horas para concluir
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 vídeos ((Total 53 mín.)), 2 leituras, 1 teste
9 videos
Value Chain5min
Alignment6min
Sustainability: Imitation7min
Sustainability: Durability4min
Building Capabilities8min
Module Lessons1min
Strategist's Toolkit: Capabilities Analysis2min
Apple Case Debrief9min
2 leituras
Apple (Computer) Inc.10min
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Firm Capabilities24min
Semana
44 horas para concluir
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 vídeos ((Total 48 mín.)), 4 leituras, 3 testes
8 videos
Generic Competitive Positions, Part 18min
Generic Competitive Positions, Part 27min
Mapping Competitive Positions6min
Which Position Is Best?5min
Module Lessons2min
Strategist's Toolkit: Strategy Maps4min
Piaggio Case Debrief7min
4 leituras
Piaggio10min
Assignment Overview10min
Assignment Rubric10min
Sample Assignment Submission10min
2 exercícios práticos
Determining Competitive Position24min
Peer Review Practice20min
15%
comecei uma nova carreira após concluir estes cursos
17%
consegui um benefício significativo de carreira com este curso
Principais avaliações do Os Fundamentos da Estratégia de Negócios
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
Instrutores
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
Sobre Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Sobre o Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
