Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
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oferecido por
Programa de cursos integrados Estratégia de NegóciosUniversidade da VirgíniaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Curso 1 de 5 no
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que você terá
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 5 no
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 horas para concluir
11 vídeos (Total 48 mín.), 5 leituras, 1 teste
2 horas para concluir
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 horas para concluir
10 vídeos (Total 66 mín.), 1 leitura, 1 teste
1 hora para concluir
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 hora para concluir
8 vídeos (Total 43 mín.), 1 leitura, 1 teste
4 horas para concluir
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 horas para concluir
7 vídeos (Total 40 mín.), 3 leituras, 3 testes
Avaliações
- 5 stars81,91%
- 4 stars15,37%
- 3 stars1,80%
- 2 stars0,33%
- 1 star0,56%
Principais avaliações do OS FUNDAMENTOS DA ESTRATÉGIA DE NEGÓCIOS
por AS9 de jun de 2020
i loved this course but little more descriptions and meaning of business terms will be better if included as many of us are not from finance background rest the course is must taken
por AM10 de jun de 2020
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
por TM1 de mai de 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
por NG19 de jan de 2016
Very good course structure. Good lectures and lecturers. Good additional material and in general a very interesting course on the foundations of Business Strategy. Highly recommended!
Sobre Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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