Informações sobre o curso: Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
Desenvolvido por: Universidade da Virgínia
Ministrado por: Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Ministrado por: Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business
| Informações básicas | Curso 1 de 5 no Estratégia de Negócios Specialization |
| Nível | Beginner |
| Compromisso | 4 weeks of study, 5-6 hours/week |
| Idioma | English, Legendas: Vietnamese, Portuguese (Brazilian) |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 vídeos, 12 leituras
- Leyendo: Course Overview
- Leyendo: Course Requirements
- Leyendo: Get to Know Your Classmates
- Leyendo: Using the Discussion Forums
- Vídeo: An Introduction to Strategic Analysis
- Vídeo: Strategic Analysis
- Vídeo: The Strategist's Challenge
- Vídeo: Fundamental Principle of Business Strategy
- Vídeo: Competitive Markets
- Vídeo: A Little Calculus
- Vídeo: Two Perspectives on Economic Rents
- Vídeo: Module Lessons
- Vídeo: Strategist's Toolkit: SWOT Analysis
- Vídeo: Strategist's Toolkit: Competitor Analysis
- Vídeo: Strategist's Toolkit: Environmental Analysis
- Leyendo: Google Inc: Buy, Sell, or Hold?
- Vídeo: Google Case Debrief
- Leyendo: Week 1 Slides
- Leyendo: Introduction to Strategic Analysis
- Leyendo: Common Terms and Strategy Analytics
- Leyendo: Competitor Analysis Worksheet
- Leyendo: Gathering Strategic Intelligence
- Leyendo: The Strategist's Toolkit: Table of Contents
- Leyendo: Begin the Competitive Position Assignment
Nota atribuída: Introduction to Strategic Analysis
SEMANA 2
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 vídeos, 3 leituras
- Vídeo: Analyzing Industry Structure
- Vídeo: Threat of Entry, Part 1
- Vídeo: Threat of Entry, Part 2
- Vídeo: Threat of Substitutes
- Vídeo: Bargaining Power of Buyers, Part 1
- Vídeo: Bargaining Power of Buyers, Part 2
- Vídeo: Bargaining Power of Suppliers
- Vídeo: Intensity of Rivalry
- Vídeo: Module Lessons
- Vídeo: Strategist's Toolkit: Five Forces Analysis
- Leyendo: Redhook Brewing Company
- Vídeo: Red Hook Brewing Case Debrief
- Leyendo: Week 2 Slides
- Leyendo: Reminder: Competitive Position Assignment
Nota atribuída: Analyzing Industry Structure
SEMANA 3
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 vídeos, 4 leituras
- Vídeo: Analyzing Firm Capabilities
- Vídeo: Value Chain
- Vídeo: Alignment
- Vídeo: Sustainability: Imitation
- Vídeo: Sustainability: Durability
- Vídeo: Building Capabilities
- Vídeo: Module Lessons
- Vídeo: Strategist's Toolkit: Capabilities Analysis
- Leyendo: Apple (Computer) Inc.
- Vídeo: Apple Case Debrief
- Leyendo: Module 3 Slides
- Leyendo: Capability Worksheet
- Leyendo: Reminder: Competitive Position Assignment
Nota atribuída: Analyzing Firm Capabilities
SEMANA 4
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 vídeos, 6 leituras, 1 questionário de prática
- Vídeo: Determining Competitive Positioning
- Vídeo: Generic Competitive Positions, Part 1
- Vídeo: Generic Competitive Positions, Part 2
- Vídeo: Mapping Competitive Positions
- Vídeo: Which Position Is Best?
- Vídeo: Module Lessons
- Vídeo: Strategist's Toolkit: Strategy Maps
- Leyendo: Piaggio
- Vídeo: Piaggio Case Debrief
- Leyendo: Week 4 Slides
- Leyendo: Gathering Strategic Intelligence
- Leyendo: Assignment Overview
- Leyendo: Assignment Rubric
- Leyendo: Sample Assignment Submission
- Cuestionario de práctica: Peer Review Practice
Nota atribuída: Determining Competitive Position
Nota atribuída: Competitive Position Assignment
Perguntas frequentes
Como funciona
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Desenvolvedores
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
it was rich & informative
Challenging but very engaging and eye opening!
excellent basis for strategy
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GL
Best course so far. Eye opening for an entrepreneur and inspiring to make changes in the way you are running your business.