Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some familiarity with business is helpful, but not required.

Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)

O que você vai aprender

  • How to use the SWOT, competitor, and environmental analysis tools

  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • How to complete a capabilities analysis and how to use this analysis to guide decision making

  • How to analyze the advantages and disadvantages of four generic competitive positions

Habilidades que você terá

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure

Resultados de carreira do aprendiz

32%

comecei uma nova carreira após concluir estes cursos

33%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some familiarity with business is helpful, but not required.

Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)

oferecido por

Logotipo de Universidade da Virgínia

Universidade da Virgínia

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(11,156 classificações)Info
Semana
1

Semana 1

2 horas para concluir

Introduction to Strategic Analysis

2 horas para concluir
11 vídeos (Total 48 mín.), 5 leituras, 1 teste
11 videos
Strategic Analysis4min
The Strategist's Challenge6min
Fundamental Principle of Business Strategy6min
Competitive Markets6min
A Little Calculus2min
Two Perspectives on Economic Rents7min
Module Lessons1min
Strategist's Toolkit: SWOT Analysis2min
Strategist's Toolkit: Competitor Analysis2min
Strategist's Toolkit: Environmental Analysis3min
5 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Begin the Competitive Position Assignment10min
1 exercício prático
Introduction to Strategic Analysis30min
Semana
2

Semana 2

2 horas para concluir

Analyzing Industry Structure

2 horas para concluir
10 vídeos (Total 66 mín.), 1 leitura, 1 teste
10 videos
Threat of Entry, Part 19min
Threat of Entry, Part 24min
Threat of Substitutes10min
Bargaining Power of Buyers, Part 17min
Bargaining Power of Buyers, Part 26min
Bargaining Power of Suppliers5min
Intensity of Rivalry9min
Module Lessons3min
Strategist's Toolkit: Five Forces Analysis4min
1 leituras
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Industry Structure30min
Semana
3

Semana 3

1 hora para concluir

Analyzing Firm Capabilities

1 hora para concluir
8 vídeos (Total 43 mín.), 1 leitura, 1 teste
8 videos
Value Chain5min
Alignment6min
Sustainability: Imitation7min
Sustainability: Durability4min
Building Capabilities8min
Module Lessons1min
Strategist's Toolkit: Capabilities Analysis2min
1 leituras
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Firm Capabilities30min
Semana
4

Semana 4

4 horas para concluir

Determining Competitive Position

4 horas para concluir
7 vídeos (Total 40 mín.), 3 leituras, 3 testes
7 videos
Generic Competitive Positions, Part 18min
Generic Competitive Positions, Part 27min
Mapping Competitive Positions6min
Which Position Is Best?5min
Module Lessons2min
Strategist's Toolkit: Strategy Maps4min
3 leituras
Assignment Overview10min
Assignment Rubric10min
Sample Assignment Submission10min
2 exercícios práticos
Determining Competitive Position30min
Peer Review Practice30min

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Sobre Programa de cursos integrados Estratégia de Negócios

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Estratégia de Negócios

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

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