Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
oferecido por


Informações sobre o curso
Some familiarity with business is helpful, but not required.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que você terá
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Some familiarity with business is helpful, but not required.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Introduction to Strategic Analysis
Analyzing Industry Structure
Analyzing Firm Capabilities
Determining Competitive Position
Avaliações
- 5 stars82,10%
- 4 stars15,24%
- 3 stars1,74%
- 2 stars0,32%
- 1 star0,58%
Principais avaliações do OS FUNDAMENTOS DA ESTRATÉGIA DE NEGÓCIOS
I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
Incrivel! Com certeza farei os demais cursos de Business Strategy se tiver oportunidade, recomendo a quem é ou deseja se tornar gestor, ou ocupar cargos de liderança e estratégico nas empresas
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
Sobre Programa de cursos integrados Estratégia de Negócios

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