Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
oferecido por
Programa de cursos integrados Estratégia de NegóciosUniversidade da VirgíniaInformações sobre o curso
169,502 visualizações recentes
Resultados de carreira do aprendiz
32%
comecei uma nova carreira após concluir estes cursos
33%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)
O que você vai aprender
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que você terá
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Resultados de carreira do aprendiz
32%
comecei uma nova carreira após concluir estes cursos
33%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 horas para concluir
11 vídeos (Total 48 mín.), 5 leituras, 1 teste
11 videos
Strategic Analysis4min
The Strategist's Challenge6min
Fundamental Principle of Business Strategy6min
Competitive Markets6min
A Little Calculus2min
Two Perspectives on Economic Rents7min
Module Lessons1min
Strategist's Toolkit: SWOT Analysis2min
Strategist's Toolkit: Competitor Analysis2min
Strategist's Toolkit: Environmental Analysis3min
5 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Begin the Competitive Position Assignment10min
1 exercício prático
Introduction to Strategic Analysis30min
2 horas para concluir
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 horas para concluir
10 vídeos (Total 66 mín.), 1 leitura, 1 teste
10 videos
Threat of Entry, Part 19min
Threat of Entry, Part 24min
Threat of Substitutes10min
Bargaining Power of Buyers, Part 17min
Bargaining Power of Buyers, Part 26min
Bargaining Power of Suppliers5min
Intensity of Rivalry9min
Module Lessons3min
Strategist's Toolkit: Five Forces Analysis4min
1 leituras
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Industry Structure30min
1 hora para concluir
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 hora para concluir
8 vídeos (Total 43 mín.), 1 leitura, 1 teste
8 videos
Value Chain5min
Alignment6min
Sustainability: Imitation7min
Sustainability: Durability4min
Building Capabilities8min
Module Lessons1min
Strategist's Toolkit: Capabilities Analysis2min
1 leituras
Reminder: Competitive Position Assignment10min
1 exercício prático
Analyzing Firm Capabilities30min
4 horas para concluir
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 horas para concluir
7 vídeos (Total 40 mín.), 3 leituras, 3 testes
7 videos
Generic Competitive Positions, Part 18min
Generic Competitive Positions, Part 27min
Mapping Competitive Positions6min
Which Position Is Best?5min
Module Lessons2min
Strategist's Toolkit: Strategy Maps4min
3 leituras
Assignment Overview10min
Assignment Rubric10min
Sample Assignment Submission10min
2 exercícios práticos
Determining Competitive Position30min
Peer Review Practice30min
Avaliações
Principais avaliações do OS FUNDAMENTOS DA ESTRATÉGIA DE NEGÓCIOS
por VK19 de Jul de 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
por TM1 de Mai de 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
por AJ16 de Mai de 2020
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
por SH8 de Abr de 2020
learned some great stuff on how to analyse a company's position. the report was difficult to do, since its been a while since I've had homework, but did help with the overall understanding.
Sobre Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
© 2020 Coursera Inc. Todos os direitos reservados.
