Informações sobre o curso
4.8
1,058 classificações
221 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita, Portuguese (Brazilian)

O que você vai aprender

  • Check

    How to use the SWOT, competitor, and environmental analysis tools

  • Check

    How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • Check

    How to complete a capabilities analysis and how to use this analysis to guide decision making

  • Check

    How to analyze the advantages and disadvantages of four generic competitive positions

Habilidades que você terá

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita, Portuguese (Brazilian)

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Introduction to Strategic Analysis

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!...
Reading
12 vídeos (total de (Total 63 mín.) min), 6 leituras, 1 teste
Video12 videos
Strategic Analysis4min
The Strategist's Challenge6min
Fundamental Principle of Business Strategy6min
Competitive Markets6min
A Little Calculus2min
Two Perspectives on Economic Rents7min
Module Lessons1min
Strategist's Toolkit: SWOT Analysis2min
Strategist's Toolkit: Competitor Analysis2min
Strategist's Toolkit: Environmental Analysis3min
Google Case Debrief14min
Reading6 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Google Inc: Buy, Sell, or Hold?10min
Begin the Competitive Position Assignment10min
Quiz1 exercício prático
Introduction to Strategic Analysis24min
Semana
2
Horas para completar
2 horas para concluir

Analyzing Industry Structure

Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!...
Reading
11 vídeos (total de (Total 79 mín.) min), 2 leituras, 1 teste
Video11 videos
Threat of Entry, Part 19min
Threat of Entry, Part 24min
Threat of Substitutes10min
Bargaining Power of Buyers, Part 17min
Bargaining Power of Buyers, Part 26min
Bargaining Power of Suppliers5min
Intensity of Rivalry9min
Module Lessons3min
Strategist's Toolkit: Five Forces Analysis4min
Red Hook Brewing Case Debrief12min
Reading2 leituras
Redhook Brewing Company10min
Reminder: Competitive Position Assignment10min
Quiz1 exercício prático
Analyzing Industry Structure24min
Semana
3
Horas para completar
2 horas para concluir

Analyzing Firm Capabilities

Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!...
Reading
9 vídeos (total de (Total 53 mín.) min), 2 leituras, 1 teste
Video9 videos
Value Chain5min
Alignment6min
Sustainability: Imitation7min
Sustainability: Durability4min
Building Capabilities8min
Module Lessons1min
Strategist's Toolkit: Capabilities Analysis2min
Apple Case Debrief9min
Reading2 leituras
Apple (Computer) Inc.10min
Reminder: Competitive Position Assignment10min
Quiz1 exercício prático
Analyzing Firm Capabilities24min
Semana
4
Horas para completar
4 horas para concluir

Determining Competitive Position

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!...
Reading
8 vídeos (total de (Total 48 mín.) min), 4 leituras, 3 testes
Video8 videos
Generic Competitive Positions, Part 18min
Generic Competitive Positions, Part 27min
Mapping Competitive Positions6min
Which Position Is Best?5min
Module Lessons2min
Strategist's Toolkit: Strategy Maps4min
Piaggio Case Debrief7min
Reading4 leituras
Piaggio10min
Assignment Overview10min
Assignment Rubric10min
Sample Assignment Submission10min
Quiz2 exercícios práticos
Determining Competitive Position24min
Peer Review Practice20min
4.8
221 avaliaçõesChevron Right
Direcionamento de carreira

20%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

27%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

por SAOct 16th 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.

Instrutores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Sobre University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Sobre o Programa de cursos integrados Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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