Informações sobre o curso
4.7
95 classificações
27 avaliações
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 3-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 3-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage....
Reading
8 vídeos (Total de 48 min), 7 leituras, 1 teste
Video8 videos
Examples of Multi-Business Firms4min
Defining Corporate Strategy2min
Understanding Difference 1: Number of Businesses4min
Understanding Difference 2: Corporate Advantage7min
Understanding Difference 3: Competition7min
Conducting a Sum-of-the-parts Analysis12min
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4min
Reading7 leituras
How to Use Discussion Forums10min
Get to Know Your Classmates10min
Optional: Example of a Sum-of-the-Parts Analysis10min
Lecture slides10min
Chapter Corporate Advantage45min
Glossary10min
Assessment2min
Quiz1 exercício prático
Corporate Advantage20min
Semana
2
Horas para completar
3 horas para concluir

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
11 vídeos (Total de 59 min), 4 leituras, 2 testes
Video11 videos
Understanding the Basic Modes of Diversification7min
Understanding the Diversification Test5min
Understanding Synergies8min
A Five-step Approach to the Diversification Decision2min
Step 1: Finding Synergies6min
Step 2: Identifying Resource Gaps4min
Step 3: Identifying Candidates3min
Step 4: Evaluating Ally or Acquire7min
Step 5: Evaluating Organic or Inorganic Growth6min
Concluding the Five-step Approach to the Diversification Decision1min
Reading4 leituras
4Cs Synergies Framework10min
Lecture slides10min
Chapter Diversification25min
Introduction to quiz on Microsoft-Linkedin acquisition10min
Quiz2 exercícios práticos
Diversification12min
Microsoft-Linkedin acquisition30min
Semana
3
Horas para completar
3 horas para concluir

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
9 vídeos (Total de 36 min), 2 leituras, 2 testes
Video9 videos
Understanding the Basic Modes of Divestiture4min
Understanding the Divestiture Test7min
Understanding the Regional Perspective3min
A Three-step Approach to the Divestiture Decision1min
Step 1: Finding Synergies5min
Step 2: Identifying Better Parents5min
Step 3: Choosing Divestiture Mode2min
Concluding the Three-step Approach to the Divestiture Decision1min
Reading2 leituras
Lecture slides10min
Chapter Divestiture: Stay or Exit10min
Quiz1 exercício prático
Divestiture8min
Semana
4
Horas para completar
2 horas para concluir

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.) ...
Reading
9 vídeos (Total de 49 min), 5 leituras, 2 testes
Video9 videos
Who Controls Corporate Headquarters?6min
How to Control More than You Own6min
Understanding HQ Influence Models5min
Understanding the Financial Perspective3min
Understanding the Uncertainty Perspective4min
Understanding the Synergy Perspective9min
Understanding the Social Perspective3min
Using the Synergistic Portfolio Framework6min
Reading5 leituras
Course review2min
Lecture slides10min
Chapter Designing the Corporate HQ10min
Further readings10min
Introduction to quiz on resource allocation10min
Quiz2 exercícios práticos
Corporate Headquarters10min
Resource allocation30min
4.7
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

por CTFeb 19th 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

Instrutores

Avatar

Bart Vanneste

Associate Professor
UCL School of Management

Sobre University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

Sobre UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

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