Programa de cursos integrados Gestão Estratégica e Inovação

Inicia em Jul 30

Programa de cursos integrados Gestão Estratégica e Inovação

Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.

Sobre esse Programa de cursos integrados

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Desenvolvido por:

courses
4 courses

Siga a ordem sugerida ou escolha a sua própria.

projects
Projetos

Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.

certificates
Certificados

Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Strategic Management

    Próxima sessão: Jul 30
    Compromisso
    4 semanas de estudo, 2-4 horas/semana
    Legendas
    English, Vietnamese, Portuguese (Brazilian)

    Sobre o curso

    The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in mar
  2. CURSO 2

    Formulação da Estratégias

    Sessão atual: Jul 23
    Legendas
    English, Romanian

    Sobre o curso

    The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm,
  3. CURSO 3

    Implementação de Estratégias

    Compromisso
    2-4 hours per week
    Legendas
    English, Romanian

    Sobre o curso

    Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th
  4. CURSO 4

    Strategic Management - Capstone Project

    Próxima sessão: Aug 13
    Legendas
    English

    Sobre o Trabalho de Conclusão

    In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and S

Desenvolvedores

  • Copenhagen Business School

    With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.

    Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

  • Robert Austin

    Robert Austin

    Professor, Management of Creativity and Innovation
  • Marcus Møller Larsen

    Marcus Møller Larsen

    Assistant Professor, Strategic Management and Globalization
  • Nicolai Pogrebnyakov

    Nicolai Pogrebnyakov

    Associate Professor

FAQs