Programa de cursos integrados Gestão Estratégica e Inovação
Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.
Sobre esse Programa de cursos integrados
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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- Beginner Specialization.
- No prior experience required.
- 4 semanas de estudo, 2-4 horas/semana
- English, Vietnamese, Portuguese (Brazilian)
Sobre o cursoThe world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in mar
Formulação da Estratégias
- English, Romanian
Sobre o cursoThe purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm,
Implementação de Estratégias
- 2-4 hours per week
- English, Romanian
Sobre o cursoEven thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th
Strategic Management - Capstone ProjectPróxima sessão: Oct 8
Sobre o Trabalho de ConclusãoIn this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and S
Professor, Management of Creativity and Innovation
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
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