The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Informações sobre o curso
Habilidades que você terá
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
- 5 stars66,59%
- 4 stars24,53%
- 3 stars6,11%
- 2 stars1,56%
- 1 star1,19%
Principais avaliações do FORMULAÇÃO DA ESTRATÉGIAS
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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