Informações sobre o curso

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Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

28%

consegui um benefício significativo de carreira com este curso

12%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 14 horas para completar
Inglês
Legendas: Inglês, Romeno

Habilidades que você terá

Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning

Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

28%

consegui um benefício significativo de carreira com este curso

12%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 14 horas para completar
Inglês
Legendas: Inglês, Romeno

oferecido por

Logotipo de Copenhagen Business School

Copenhagen Business School

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(5,493 classificações)Info
Semana
1

Semana 1

2 horas para concluir

Course Intro. Translating Strategy Into Goals and Metrics

2 horas para concluir
5 vídeos (Total 26 mín.), 4 leituras, 2 testes
5 videos
Performance Management Systems2min
Balanced Scorecard6min
OKR3min
Objectives and Measures6min
4 leituras
Samsung and Apple in China, 201310min
Metrics at Nonprofits10min
Metrics at Zappos10min
Module 1 Slides10min
2 exercícios práticos
Introduction6min
Performance Management Systems10min
Semana
2

Semana 2

2 horas para concluir

Aligning Strategy and Organizational Structure

2 horas para concluir
16 vídeos (Total 25 mín.), 5 leituras, 3 testes
16 videos
Lesson 1 Intro44s
Mechanistic and Organic Structures1min
Relationship of Structure and Strategy1min
Dimensions of Structure3min
Lesson 2 Intro41s
Functional Structure1min
Divisional Structure1min
Matrix Structure1min
Network Structure1min
Lesson 3 Intro31s
Choosing Business Unit Structure Based on Strategic Objectives1min
Autonomous Units3min
Ambidexterity1min
Detecting and Reacting to Change2min
Module Conclusion1min
5 leituras
Virgin vs. Apple10min
Structure and Strategy at Toyota10min
Flat Structures10min
Ambidexterity10min
Module 2 Slides10min
3 exercícios práticos
Why Structure Matters in Strategy Implementation10min
Structuring the Organization10min
Structuring Business Units10min
Semana
3

Semana 3

2 horas para concluir

Communicating the Strategy within the Organization

2 horas para concluir
12 vídeos (Total 20 mín.), 7 leituras, 3 testes
12 videos
Lesson 1 Intro53s
What to Communicate1min
How to Communicate3min
Strategic Consensus1min
Lesson 2 Intro18s
Horizontal Communication1min
Collaboration and Self-Organizing Teams2min
Lesson 3 Intro49s
Tools for Upward Communication1min
Making the Organization Comfortable with Sharing Bad News2min
Organizational Learning2min
7 leituras
Stephen Elop's "Burning Platform" Memo10min
All-Hands Meetings at Zappos10min
Collaboration at Cisco10min
Collaboration at Pixar10min
Self-Organizing Teams10min
Collaboration and Upwards Communication at Google10min
Module 3 Slides10min
3 exercícios práticos
Vertical Communication of Strategy10min
Horizontal Communication and Collaboration10min
Communicating Upwards10min
Semana
4

Semana 4

2 horas para concluir

Managing Resistance and Other Implementation Risks

2 horas para concluir
8 vídeos (Total 21 mín.), 4 leituras, 2 testes
8 videos
Lesson 1 Intro43s
Causes of Resistance3min
Managing Resistance4min
Models for Implementing a New Initiative2min
Lesson 2 Intro38s
Identifying Risks5min
Planning for Mitigation of Risks2min
4 leituras
Challenging Resistance to Change10min
Samsung's New Strategy, 201110min
Uber in France, Summer 201510min
Module 4 Slides10min
2 exercícios práticos
Identifying and Managing Resistance to Change10min
Managing Other Risks to Implementation10min

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Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Gestão estratégica e inovaçãoGestão Estratégica e Inovação

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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