Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.
After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation
Este curso faz parte do Programa de cursos integrados Strategic Management and Innovation
Strategy Implementation
oferecido por
Informações sobre o curso
4.7
528 classificações
Habilidades que você terá
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Programa - O que você aprenderá com este curso
Semana
1Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
5 videos (Total 26 min), 4 leituras, 2 testes
5 videos
Performance Management Systems2min
Balanced Scorecard6min
OKR3min
Objectives and Measures6min
4 leituras
Samsung and Apple in China, 201310min
Metrics at Nonprofits10min
Metrics at Zappos10min
Module 1 Slides10min
2 exercícios práticos
Introduction6min
Performance Management Systems10min
Semana
2Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
16 videos (Total 25 min), 5 leituras, 3 testes
16 videos
Module Intromin
Lesson 1 Intromin
Mechanistic and Organic Structures1min
Relationship of Structure and Strategy1min
Dimensions of Structure3min
Lesson 2 Intromin
Functional Structure1min
Divisional Structure1min
Matrix Structure1min
Network Structure1min
Lesson 3 Intromin
Choosing Business Unit Structure Based on Strategic Objectives1min
Autonomous Units3min
Ambidexterity1min
Detecting and Reacting to Change2min
Module Conclusion1min
5 leituras
Virgin vs. Apple10min
Structure and Strategy at Toyota10min
Flat Structures10min
Ambidexterity10min
Module 2 Slides10min
3 exercícios práticos
Why Structure Matters in Strategy Implementation10min
Structuring the Organization10min
Structuring Business Units10min
Semana
3Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
12 videos (Total 20 min), 7 leituras, 3 testes
12 videos
Module Intromin
Lesson 1 Intromin
What to Communicate1min
How to Communicate3min
Strategic Consensus1min
Lesson 2 Intromin
Horizontal Communication1min
Collaboration and Self-Organizing Teams2min
Lesson 3 Intromin
Tools for Upward Communication1min
Making the Organization Comfortable with Sharing Bad News2min
Organizational Learning2min
7 leituras
Stephen Elop's "Burning Platform" Memo10min
All-Hands Meetings at Zappos10min
Collaboration at Cisco10min
Collaboration at Pixar10min
Self-Organizing Teams10min
Collaboration and Upwards Communication at Google10min
Module 3 Slides10min
3 exercícios práticos
Vertical Communication of Strategy10min
Horizontal Communication and Collaboration10min
Communicating Upwards10min
Semana
4Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
8 videos (Total 21 min), 4 leituras, 2 testes
8 videos
Module Intromin
Lesson 1 Intromin
Causes of Resistance3min
Managing Resistance4min
Models for Implementing a New Initiative2min
Lesson 2 Intromin
Identifying Risks5min
Planning for Mitigation of Risks2min
4 leituras
Challenging Resistance to Change10min
Samsung's New Strategy, 201110min
Uber in France, Summer 201510min
Module 4 Slides10min
2 exercícios práticos
Identifying and Managing Resistance to Change10min
Managing Other Risks to Implementation10min
80%
comecei uma nova carreira após concluir estes cursos
83%
consegui um benefício significativo de carreira com este curso
15%
recebi um aumento ou promoção
Melhores avaliações
por PS•Aug 12th 2018
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
por BB•Feb 4th 2016
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
Instrutores
Nicolai Pogrebnyakov
Associate ProfessorDepartment of International Economics and Management
Sobre Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Sobre o Programa de cursos integrados Strategic Management and Innovation
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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