SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
oferecido por
Universidade da Califórnia, DavisInformações sobre o curso
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Resultados de carreira do aprendiz
62%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Have gone through the others courses within the SEO Specialization.
Aprox. 47 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Resultados de carreira do aprendiz
62%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Have gone through the others courses within the SEO Specialization.
Aprox. 47 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade da Califórnia, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programa - O que você aprenderá com este curso
11 horas para concluir
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.
11 horas para concluir
2 vídeos (Total 9 mín.), 5 leituras, 1 teste
5 leituras
A Note from UC Davis10min
Identifying a Potential Client - Resources (Part 1)10min
Create an SEO Pitch - Resources (Part 2)30min
Develop Kickoff Questions - Resources (Part 3)20min
Kick-Off Questions Template1min
17 horas para concluir
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
17 horas para concluir
1 vídeo (Total 8 mín.), 6 leituras, 1 teste
1 vídeos
6 leituras
Developing a Persona - Resources (Part 1)30min
User/Buyer Persona Template1min
Performing Keyword Research - Resources (Part 2)40min
Keyword Research Example & Template1min
Conducting a Competitive Analysis - Resources (Part 3)50min
Keyword Competitive Analysis Template1min
12 horas para concluir
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
12 horas para concluir
1 vídeo (Total 8 mín.), 9 leituras, 1 teste
1 vídeos
9 leituras
Competitive Content Analysis (Part 1)30min
Competitive Analysis Template1min
Internal Content Audit - Resources (Part 2)30min
Internal Content Audit Template1min
Keyword Mapping - Resources (Part 3)50min
Keyword Mapping Template1min
Technical SEO - Resources (Part 4)20min
Error Tracking Template1min
Technical Audit Template1min
6 horas para concluir
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
6 horas para concluir
2 vídeos (Total 6 mín.), 2 leituras, 1 teste
2 leituras
Presenting Your Findings - Resources30min
SEO Audit Template1min
Avaliações
Principais avaliações do WEBSITE OPTIMIZATION CLIENT REPORT PROJECT
por JH29 de Out de 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft. When you complete this course you will be ready to put your skills to work!
por AS10 de Jul de 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
por PP9 de Dez de 2018
The comprehensive SEO Specialization course with a client's website optimization report project at the end of the course.
por MM19 de Set de 2017
excellent specialization. enjoyed and learnt a lot. thank you coursera and instructors.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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