Informações sobre o curso
4.8
60 classificações
17 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Have gone through the others courses within the SEO Specialization.

Horas para completar

Aprox. 13 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    Create an SEO Pitch

  • Check

    Prepare and perform a competitive analysis

  • Check

    Analyze and create a keyword map

  • Check

    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Have gone through the others courses within the SEO Specialization.

Horas para completar

Aprox. 13 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
11 horas para concluir

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy. ...
Reading
2 videos (Total 9 min), 4 leituras, 1 teste
Video2 videos
Milestone 1 Assignment Overview5min
Reading4 leituras
Identifying a Potential Client - Resources (Part 1)10min
Create an SEO Pitch - Resources (Part 2)30min
Develop Kickoff Questions - Resources (Part 3)20min
Kick-Off Questions Template1min
Semana
2
Horas para completar
17 horas para concluir

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website. ...
Reading
1 video (Total 8 min), 6 leituras, 1 teste
Reading6 leituras
Developing a Persona - Resources (Part 1)30min
User/Buyer Persona Template1min
Performing Keyword Research - Resources (Part 2)40min
Keyword Research Example & Template1min
Conducting a Competitive Analysis - Resources (Part 3)50min
Keyword Competitive Analysis Template1min
Semana
3
Horas para completar
12 horas para concluir

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO....
Reading
1 video (Total 8 min), 9 leituras, 1 teste
Reading9 leituras
Competitive Content Analysis (Part 1)30min
Competitive Analysis Template1min
Internal Content Audit - Resources (Part 2)30min
Internal Content Audit Template1min
Keyword Mapping - Resources (Part 3)50min
Keyword Mapping Template1min
Technical SEO - Resources (Part 4)20min
Error Tracking Template1min
Technical Audit Template1min
Semana
4
Horas para completar
6 horas para concluir

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business. ...
Reading
2 videos (Total 6 min), 2 leituras, 1 teste
Video2 videos
Project Summary1min
Reading2 leituras
Presenting Your Findings - Resources30min
SEO Audit Template1min
4.8
17 avaliaçõesChevron Right
Direcionamento de carreira

67%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

25%

recebi um aumento ou promoção

Melhores avaliações

por JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

por ASJul 11th 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

Instrutores

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Sobre University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre o Programa de cursos integrados Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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