Informações sobre o curso
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Legendas: Inglês, Turco, Árabe

O que você vai aprender

  • Check

    Complete a competitive analysis on a webpage

  • Check

    Interpret brand recognition through social media

  • Check

    Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Check

    Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Habilidades que você terá

Social MediaKeyword ResearchMarketingMathematical Optimization

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.


Legendas: Inglês, Turco, Árabe

Programa - O que você aprenderá com este curso

7 horas para concluir

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

11 vídeos ((Total 66 mín.)), 4 leituras, 1 teste
11 videos
Meta Data and Meta Tags4min
Title Tags 10110min
Meta Descriptions Help Too!11min
A Note About Meta Keywords3min
URL Optimization6min
How to Use Heading Tags8min
Creating and Optimizing Unique Content8min
Analyzing a Website Using a Web Crawler5min
4 leituras
A Note from UC Davis10min
On-Page SEO: Anatomy of a Perfectly Optimized Page15min
Blame the Meta Keywords Tag - Duane Forrester15min
The Basics of Search Engine Friendly Design & Development15min
1 exercício prático
On-page SEO Review20min
5 horas para concluir

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

4 vídeos ((Total 19 mín.)), 2 leituras, 1 teste
4 videos
Social Media: Help or Hinder?5min
2 leituras
Growing Popularity & Links15min
Suggested Reading - How Social Media Helps SEO15min
1 exercício prático
Off-site SEO Review20min
6 horas para concluir

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.

7 vídeos ((Total 39 mín.)), 2 leituras, 1 teste
7 videos
The robots.txt File Protocol6min
Overcoming Pesky Error Codes6min
Redirects 1018min
404 Pages Best Practices5min
2 leituras
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15min
Art of SEO30min
1 exercício prático
Technical SEO Review20min
11 horas para concluir

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

8 vídeos ((Total 38 mín.)), 1 leitura, 2 testes
8 videos
Heads, Tails, and Long Tail Keywords5min
The Science of How Users Conduct Searches5min
Getting to Know Your Audience6min
Creating Your Ideal Buyers Persona6min
Course Summary and Wrap-up1min
1 leituras
The Art of SEO30min
1 exercício prático
Keyword Theory & Research Review20min
252 avaliaçõesChevron Right


comecei uma nova carreira após concluir estes cursos


consegui um benefício significativo de carreira com este curso

Principais avaliações do Search Engine Optimization Fundamentals

Practical and applicable
Great introduction
por AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

por MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.



Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre o Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Otimização de mecanismos de pesquisa (SEO)

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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