Informações sobre o curso
4.7
557 classificações
115 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

Habilidades que você terá

Keyword ResearchMarketingContent MarketingMathematical Optimization
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
5 horas para concluir

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!...
Reading
12 videos (Total 53 min), 1 teste
Video12 videos
Applying Keyword Research Introductionmin
Why do a Competitive Analysis?2min
How to Perform a Competitive Keyword Analysis5min
Analyzing Your Competition6min
Develop a Plan to Compete10min
Competing With Page Level Information4min
Dealing with Larger Sites4min
Mapping Keywords to Pages3min
Questions to Ask3min
Keyword Mapping Processes4min
Creating a Keyword Map for Clients4min
Quiz1 exercício prático
Optimizing A Website For Search20min
Semana
2
Horas para completar
7 horas para concluir

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. ...
Reading
12 videos (Total 62 min), 1 teste
Video12 videos
Benefits of a Competitive Content Analysis3min
Dissecting the Competitive Content Analysis3min
What Kind of Content Will Resonate with Your Customers?4min
Conducting an Internal Content Audit2min
How to Begin Your Content Analysis5min
Organizing and Evaluating Content6min
Creating a Strategy for Optimizing Content3min
Domain Level Content Strategy7min
What Makes Content Great?7min
Different Types of Content and How to Use Them8min
Creating Impactful Content6min
Quiz1 exercício prático
Advanced On-page SEO20min
Semana
3
Horas para completar
5 horas para concluir

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. ...
Reading
10 videos (Total 55 min), 2 testes
Video10 videos
Why's Local SEO Important?2min
Local SEO History3min
Current Local SEO Landscape3min
Organic Search Versus Paid Advertising5min
Google My Business!8min
Improving Your Local Visibility10min
Importance of Off-site Citations4min
Quality Off-site Link Building8min
Importance of Customer Reviews7min
Quiz1 exercício prático
Local SEO20min
Semana
4
Horas para completar
7 horas para concluir

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client....
Reading
10 videos (Total 51 min), 1 teste
Video10 videos
Scoping an SEO Project5min
Proving Your Value to Potential Clients6min
Managing Client Expectations8min
Asking the Right Questions7min
Importance of Achieving Quick Wins2min
Developing SMART Project Goals4min
Establishing Benchmarks and Tracking Metrics8min
Reporting Progress to Your Client5min
Course Summary1min
Quiz1 exercício prático
Creating an SEO Campaign20min
4.7
115 avaliaçõesChevron Right
Direcionamento de carreira

36%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

11%

recebi um aumento ou promoção

Melhores avaliações

por SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

por AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

Instrutores

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Sobre University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre o Programa de cursos integrados Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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