Informações sobre o curso

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comecei uma nova carreira após concluir estes cursos

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consegui um benefício significativo de carreira com este curso

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recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 19 horas para completar
Inglês
Legendas: Inglês, Grego, Árabe

O que você vai aprender

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Habilidades que você terá

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

Resultados de carreira do aprendiz

54%

comecei uma nova carreira após concluir estes cursos

50%

consegui um benefício significativo de carreira com este curso

21%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 19 horas para completar
Inglês
Legendas: Inglês, Grego, Árabe

oferecido por

Logotipo de Universidade da Califórnia, Davis

Universidade da Califórnia, Davis

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up96%(17,876 classificações)Info
Semana
1

Semana 1

5 horas para concluir

Getting Started & Introduction to SEO

5 horas para concluir
16 vídeos (Total 69 mín.), 3 leituras, 1 teste
16 videos
Introduction1min
Introduction to SEO5min
What You Can Expect from a Career in SEO6min
How I Got Started in SEO2min
My Role as an SEO Manager2min
Key Skills We Look for When Hiring3min
Tips for Finding a Job3min
How I Got Started in SEO3min
A Day in the Life of an SEO Professional3min
Key Skills We Look for When Hiring7min
Specific Skills Managers Want6min
Tips for Finding a Job5min
Tips for Interviewing5min
Building a Marketable Portfolio4min
Overview of In-house SEO5min
3 leituras
A Note from UC Davis10min
Why a Career in SEO?10min
Optional: What You Can Expect from a Career in SEO10min
1 exercício prático
Getting Started & Introduction to SEO20min
Semana
2

Semana 2

2 horas para concluir

Evolution of SEO

2 horas para concluir
4 vídeos (Total 21 mín.), 2 leituras, 1 teste
4 videos
How Search Engines Work2min
History of Search Engines (1945 - 1993)7min
Advancement of Search (1993 - 2000)10min
2 leituras
Timeline of Google Search15min
History of Search Engines (1945 - 1993)30min
1 exercício prático
Evolution of SEO20min
Semana
3

Semana 3

7 horas para concluir

Current SEO Best Practices

7 horas para concluir
9 vídeos (Total 58 mín.), 7 leituras, 1 teste
9 videos
Introduction to Search Engine Algorithms6min
SEO Best Practices and Ranking Factors7min
Early Algorithms: Florida, Austin, and Brandy6min
Updates: Personalized, Universal, Vince, and Caffeine6min
Panda: The Game Changer for Content7min
Cleaning Up Links with Penguin9min
Refinements: Hummingbird, Pigeon, and Mobile6min
How You Can Avoid Penalties5min
7 leituras
Introduction to Search Engine Algorithms45min
SEO Best Practices and Ranking Factors30min
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30min
Cleaning Up Links with Penguin30min
Hummingbird, Pigeon, and Mobile30min
How You Can Avoid Penalties15min
1 exercício prático
Current SEO Best Practices30min
Semana
4

Semana 4

6 horas para concluir

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

6 horas para concluir
5 vídeos (Total 22 mín.), 2 leituras, 1 teste
5 videos
Evolution of Keyword Optimization3min
Strengthening Your Keyword Strategy7min
How Does Branding Influence Website Rank?8min
Course Summary and Wrap-Up1min
2 leituras
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45min
1 exercício prático
SEO of Today, Tomorrow and Beyond20min

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