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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,791 classificações
663 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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326 — 350 de 660 Avaliações para o Digital Media and Marketing Strategies

por Shaurya s

6 de set de 2020

amazing course


6 de mai de 2020

Excellent work

por Laura F S

4 de mai de 2020

Good excercise

por Christopher S

14 de fev de 2020

Awesome course

por Rajat P

9 de set de 2019

Awesome course

por Sunita P

8 de nov de 2016

Great course!!

por Aamad U Z

30 de set de 2021

Great course.

por Simon J A H

4 de nov de 2020

Great course!

por Keith K D

5 de out de 2020

Great course,

por Akhil V

11 de out de 2018

Great course!


22 de jan de 2018

Great course!

por peresvetov k

30 de ago de 2016

Great course!


20 de ago de 2020

nice course.

por Hamid T H H

22 de jun de 2020

Amazing !!!!

por Deni S

6 de jun de 2020

it's so good


3 de mar de 2019

great course

por Mehrdad k

11 de jan de 2019

great course

por Marcos D B

15 de jan de 2018

Good course.

por Andrew Y

17 de set de 2020

Good Course

por Abeer a b

20 de jun de 2020

good course

por Vishal S

30 de abr de 2020


por Mikhail S

28 de mar de 2019

very useful


4 de mar de 2019

Good course

por ahmed f

24 de jul de 2017

very useful

por Hemant K

17 de nov de 2015

Nice Course