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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,791 classificações
663 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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276 — 300 de 660 Avaliações para o Digital Media and Marketing Strategies

por Jorge L C A

9 de abr de 2020

Clases claras y concisas.

por Vincent O

4 de ago de 2019

Good course. learn a lot

por Mario H U B

4 de mar de 2019

excellent, great course!

por Conrad A

6 de jan de 2018

very informative course.

por Mohamed G

6 de jun de 2016

this course is very nice

por Pragyan

23 de mai de 2020

it is excellent course.

por Chloe c

10 de mai de 2020

enjoy this course a lot

por Giovanna S D C

19 de mar de 2018

Its a very good course!


4 de ago de 2017

very great experience !

por Ugboh J

2 de mai de 2021

I enjoyed this course.

por Anshuman S

22 de jul de 2020

Great course must try!

por Joshi G A

10 de jun de 2020

its a very good course

por Alice N

6 de mai de 2020

Interesting and Useful

por Fredrick O

31 de dez de 2018

A very engaging course

por Shruti G

24 de fev de 2021


por solomon v

16 de mai de 2020

Very Rich in content

por Muhammad I

23 de set de 2019

An excellent course

por Finley J P

17 de ago de 2019

It was very helpful

por Bénédicte M

20 de mai de 2019

Really interesting!

por Sathyajith D

28 de mar de 2017

Great summarization

por Igor P

4 de nov de 2020

Great experience !

por Surbhi K

10 de out de 2020

i like this course

por Sagiraju G S P V

8 de ago de 2020

Yeah. It was great


29 de mai de 2020

this is a good one

por Antony J L

14 de dez de 2018

Excellent course!!