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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,818 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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251 — 275 de 670 Avaliações para o Digital Media and Marketing Strategies

por Vicha R B

23 de mai de 2018

great course so far, thank you.

por Precious G

2 de mar de 2021

Something new and challenging.

por Neeru J

19 de nov de 2020

feeling proud by learning this

por Alvin B

21 de out de 2020

Thanks I learn a lot on this..

por Harriet M L

3 de out de 2020

Fantastic and very educational

por Bijay P K

22 de mai de 2020

Very Helpful to enhance career

por Annamalai

24 de jul de 2019

great place to lear and lead.

por Jose S

12 de set de 2016

Nice teacher, course was nice.

por Magda T

4 de dez de 2015

Brilliant I really enjoyed it!

por Eslam O

14 de set de 2020


por Рацеева С С

8 de abr de 2019

Great course. Thanks , Mike !


2 de nov de 2020

It's excellent. thank you :)

por Aayushi G

27 de out de 2020

Really good and Informative.

por Julia B

25 de out de 2018

Really great basic overview!

por Randy O B

30 de ago de 2018

Great course for development

por Лещин М

30 de jul de 2018

Very interesting and useful!

por Tara M

14 de dez de 2017

really clear and informative

por Yining L

3 de nov de 2017

Insightful and very helpful!

por Mohamed S B

20 de out de 2017

This course benefit me a lot

por Walid H M

31 de jan de 2017

nice and informative course

por Marco M

19 de abr de 2020

Awesome!!, 100% Recomended

por Alexandre R

27 de ago de 2019

Excelente curso. Recomendo

por Omar S O

17 de mar de 2019

I highly recommend it!


por Kimmo S

5 de set de 2020

Very educational! Thanks!

por Oluwafemi K S

7 de mai de 2020

A very insightful course.