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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.6
estrelas
2,791 classificações
663 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

JJ

30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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351 — 375 de 660 Avaliações para o Digital Media and Marketing Strategies

por Pranjal B S

28 de ago de 2020

impressed.

por Гільтай Л С

12 de mai de 2020

Все супер!

por Marieta T

4 de out de 2019

Amazing co

por Amanda O

13 de dez de 2016

Excellent!

por gauraksh m

10 de dez de 2021

very good

por Carlyn M Q

15 de jan de 2021

wonderful

por Bruna B

13 de out de 2020

Loved it!

por Inggrid R G

14 de jun de 2020

Very good

por paula a g c

17 de mai de 2020

excellent

por Hansen P W

11 de abr de 2020

Excellent

por Margarito Z

18 de jul de 2019

Excelente

por Eman K A H

3 de jun de 2018

excellent

por Claudio D S F

17 de out de 2017

very good

por Anantharam S

12 de set de 2017

Excellant

por Renjiro P E Y

7 de jan de 2021

detailed

por Carlos A N S M

12 de nov de 2015

Perfect!

por Anthony V

6 de out de 2019

Thanks!

por Abishek Y B

2 de set de 2020

Great

por Afsana A A

6 de jul de 2020

great

por Rahul G

4 de mar de 2021

cool

por Martha O

30 de nov de 2020

Good

por Manish S N

21 de nov de 2020

good

por Tabitha E S

28 de set de 2020

Good

por AHMED A A A E

11 de set de 2020

good

por ARTHI.V

7 de ago de 2020

Good