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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,005 classificações
1,250 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1126 — 1150 de 1,240 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Sandra M

25 de abr de 2017

Very informative ! Could use a section with a little bit more figures analysis !

por Andrea F

3 de mai de 2020

Very interesting course to be able to understand the fashion and luxury world.

por Mariia M

7 de abr de 2020

good additional documents, wanted more insights and examples, more modern view

por Irtaza S

14 de set de 2019

Great starting point to get an insight into how fashion blends with business.

por Pablo A T

26 de fev de 2021

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

por lisbona

17 de out de 2016

good lessons + good teachers + good contents, not enough interaction though

por Sara C

19 de jan de 2021

Really interesting topics. well developed and explained.

should be updated..

por Thea M

5 de nov de 2016

very informative course!! Coursera should have more fashion related courses


14 de dez de 2021

The course was quite interesting and enabled the students to learn a lot.

por Sophie G

21 de ago de 2021

Leçons très compréhensible même pour un débutant, très agréable à étudier

por Hoang K B

3 de set de 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)


23 de mai de 2020

Really enjoyed the course. It contains good and professional content.

por S

11 de abr de 2021

Great course if you already have an insight in the Fashion industry.

por Jayati M

30 de abr de 2020

Informative course with great use of real life examples and reports!

por Paola G L

24 de ago de 2020

Great course for a first approach to fashion and luxury management.

por Santiago C

2 de jan de 2016

Excellent course, but the english of the professors can improve...

por Siham E

22 de fev de 2018

A great quick intro into the fabulous world of luxury fashion!

por Davide G C

17 de fev de 2016

Excellent contents, but relator's english is pretty bad. :-)

por Mohana S

15 de jul de 2021

succesfull of coures . Thank you fare the oppertiunity...

por Yamini S

26 de ago de 2015

Would have liked some more examples for the explanation.

por Motet D L P

5 de ago de 2020

great course. well explained and nice interviews around

por Mohammed K

10 de abr de 2020

Was great knowledge that have been beautifully amazing

por Riccardo G

13 de jul de 2017

Very informative.

English language not always the best.

por Wei F

5 de jul de 2020

nice to know some fashion knowledge at a basic level!

por Amanda F

15 de ago de 2015

Very interesting to find out about luxury brands.