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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,009 classificações
1,251 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1151 — 1175 de 1,242 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Wei F

5 de jul de 2020

nice to know some fashion knowledge at a basic level!

por Amanda F

15 de ago de 2015

Very interesting to find out about luxury brands.

por Hannelore T

19 de mai de 2020

Super interesting and good insight information!

por Alice V

4 de ago de 2020

Interesting course, dynamic and well organized

por Ludovica T

25 de jan de 2021

some data and topics are little bit outdated

por Aneil L

10 de nov de 2019

The lecturers gave really relevant examples.

por Sahar S

7 de out de 2019

Very useful course with detailed information

por Natalia D Q

4 de jun de 2022

Excellent content an update is needed

por Martin A

28 de jan de 2021

Great in general, but needs updating.

por Cristina P

20 de jul de 2017

Clarity and vary interesting content!

por Jorge M R

15 de ago de 2018

Muy completo y con clases de calidad

por Francesco I

5 de jun de 2020

great course very interesting .

por Steve K

18 de ago de 2015

Excellent teaching and material

por Nada K

9 de abr de 2020

Well organised and very clean.

por Md. A

13 de ago de 2020

This course is really amazing

por Eitan P

8 de mai de 2020

Superb course! Teaches alot.

por Shraddha V

23 de set de 2017

Amazing content and delivery

por Elodie L

5 de set de 2015

Intéressant et bien illustré

por Fiona S

5 de set de 2021

may be actualized (in 2021)

por Alice A

29 de jul de 2020

Interesting and inspiring


29 de jun de 2020

This course is amazing.

por Giulia

10 de nov de 2020

english was really bad

por Chiara B

19 de abr de 2022

Really interesting!

por Poonam J

28 de jul de 2017

easy to understand!

por Serena W

17 de ago de 2016

Excellent content!