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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,554 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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676 - 700 of 4,544 Reviews for Foundations of Digital Marketing and E-commerce

By Shubham S

Jan 18, 2023

The instructor was so professional and to be honest, this is one of the most affordable and informative course you can ever find. Buy it and thank me later

By Fahad p

Dec 14, 2022

Very nice explanation of all terms and concepts in depth. I will love to finish the whole professional certificate and enter the world of digital marketing

By Yohelise E

Sep 18, 2022

Exelente curso introductorio, todo el contenido explicado de forma clara y coherente. Muy bien diseñado para estudiantes con cero conocimientos en el área.

By jacob S

Jul 1, 2022

I completed the Foundation of Digital Marketing, and E-commerce and i gain a knowledge and Search Engine Optimization, Social Media Marketing, Ad campaign.

By Hideko L

Jun 29, 2022

The instructor, Joi, gives very clear and easy to understan explanations. She looks professional and friendly. Thanks so much for the informative course!

By kimberly h

Jul 18, 2023

This course was exciting and really offered a nice introduction to Digital Marketing for beginners like myself. I look forward to continuing my education.

By Vivian I

Nov 26, 2023

This course will open your mind and help you understand the foundation of Digital Marketing and how its changing business activities today. Great course!

By Santhosh J

Nov 20, 2023

Excellent introduction to digital marketing & e-commerce. Gives you a very clean, uncluttered view of what it is from the one of the pioneers themselves.

By Re N

Aug 31, 2023

Thank you for creating such wonderful and great course. This open up my vision on how to do marketing in this modern age. All the presenters are amazing!

By Mirda M

May 31, 2023

I really like the trainer and the material used during this training. will register under my company for the next course! thank you for the great sharing

By Alex C

Jan 26, 2023

A lot of great information! The ability to actually learn from mistakes or maybe not quite understanding the first time eliminates the "fear of failing".

By farisa k

Jan 5, 2023

Loved Course 1, was introduced to alot of in depth conceptual understanding of foundation of Digital Marketing and entry level jobs in Digital Marketing.

By Wakeel A

Jan 1, 2023

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

By Asif A D

Nov 16, 2022

The course is really amazing, very different from other courses available on internet, provided deep knowledge & build foundation about digital marketing

By حمزة ا

Aug 7, 2022

it was a great raid I enjoyed learning about this feald I loved the way they did about organizing the information everything was so smooth to understand.

By Abdur r

Oct 2, 2023

Really helpful and detailed in describing digital marketing strategy, marketing planning, data analysis, reporting, and self-confidence in this course.

By Ana K

Aug 21, 2023

Great course. Goes into enough detail to make a person completely new to the field understand the bases, while also keeping it simple and uncomplicated.

By Fatima F

Aug 6, 2023

Great introductory course about Digital Marketing. New concepts are introduced and explained in an easy and understandable manner. Not too overwhelming.

By Rafa

Jul 23, 2023

I enjoyed this course. The instructor was pleasant and spoke clearly. I feel that I learned a great amount of useful information and would recommend it.

By Francis K A

Apr 6, 2023

This course is very interactive and professional addressing the foundational skill sets that are needed by digital marketers to triumph in their fields.

By Aynur S

Dec 22, 2022

This was an amazing start to digital marketing and e-commerce career, and I'm very excited to learn more in the next courses. Thank you for the course!)

By Errol K

Nov 13, 2022

This course was informative, engaging and valuable. I would recommend this course to anyone interested in learning about Digital Marketing or E-commerce

By Syed S A

Aug 26, 2023

Excellently covered all the foundational knowledge, It will at least give you an overview that if you should start a career in digital marketing or not

By DAVID A A P

Apr 13, 2023

El cueso tiene una metodologia e información muy valiosa que permite comprender muy facilmente los temas base del mecadeo digital.

Recomiendo este curso

By Abdul Q

Mar 3, 2023

It is very exciting and informative course, covering many insights related to digital marketing and e-commerce which we all might have not known about.