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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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626 - 650 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Adinda S M

Nov 21, 2022

This is the best Digital Marketing Course you ever found! All the Digital Marketing Strategy and even also how to measure the analytics data was very insightful.

By sobiyah F

Oct 30, 2022

clearly understood the foundations of Digital marketing and E-commerce,studying hasnt been this easier before.

Thank you Coursera for this step up in my career!

By Rhoda N

Sep 23, 2022

I found this course really helpful and I would highly recommend especially to someone who is just starting on their journey in digital marketing and e-commerce.

By Eleni D

Aug 19, 2022

The title is accurate. This is a foundation course that covers that basic concepts of Digital Marketing and is important for marketing to have under their belt.

By Walter M F

Jul 21, 2022

Tiene las principales bases y conocimientos para lo que se viene.

Me gustó que también dieron herramientas reales de cómo insertarse en este nuevo mundo laboral.

By James C

Apr 4, 2023

A great start to the Digital Marketing journey. I love the different types of learning elements involved and the frequent knowledge checks to confirm retention.

By Denisha D

Nov 19, 2022

This course was a great eye opener which surprised me. I learned a lot in this first course that has me eager to see what the rest of the courses have to offer!

By Sajedur R

Apr 1, 2023

This course is very useful for me. The course was explaining everything from the very basic. The teachers were very friendly. I am very happy to do the course.

By onisei

Mar 31, 2023

This course is a great place to start if you want to learn about digital marketing. You can finish it in two weeks and it contains a lot of useful information.

By Luis C L

Sep 16, 2022

I've loved the dynamics and the context of this course, really motivating, interactive and visual. Thank you, it really opened my eyes about a great industry.

By Abdullah A

Sep 13, 2022

Absolutely Wonderful Experience For Me In This Course

She teaches me Perfectly

And Now i am Able to Start the next one Which is Attract And Engage Customer.

By britney w

Jul 27, 2022

This course is beyond informative. It is very engaging and helpful. I definately recommend this course to people interested in digital marketing and ecommerce.

By Đàm T U

May 25, 2023

So helpful for beginner and a lot of new things will be introduced through this course. Hope that everyone will have chances to learn this course. Good luck!

By Mohammad A P

Dec 13, 2022

I think this this is the best course I have ever taken in my life. Reason is: Graphical representation, tests,survey,practical,discussion. A complete guide!!!

By Liz M

Oct 7, 2022

You don't get into the nitty gritty of marketing, but Course 1 is a great place to start to build your foundation and to get an idea what you'll be learning!

By Carlos A

Sep 13, 2023

Estoy muy contento con este curso de aprendizaje en linea, estoy aprendiendo muchas cosas nuevas para mi, yo lo recomiendo al 100% gracias Google y Coursera.

By Irene M

Feb 3, 2023

This course is really helpful for digital marketing wannabes. Topics were all explained clearly with examples for better understanding of concepts and terms.

By Nihan M

Jan 22, 2023

This is a professionally designed and excellently delivered course. I found it very useful to watch bite sized videos followed by relevant reading materials.

By nour k

Dec 14, 2022

every single tips is illustrated in a way suitable to all levels to understand and to perform .

thanks to all illustrators about the efforts , really helpful.

By Daniel B

Oct 8, 2022

aprendi mucho en este primer curso de conceptos basicos del marketing, lo unico malo que esta en ingles, pero con un buen traductor te enseña mucho, gracias

By Rohit s

Aug 25, 2022

Quality course with Quality Teachers speacially caoch Ak Like the way he explain and react . This course provide me deep knowledge in Digital Marketing feild

By Akash S

Aug 25, 2022

Basic foundation of digital marketing is very clearly made understandsble.Very good way of enhanching knowledge about the vairous fields of digtial marketing

By Jaime L D

Aug 17, 2022

Excellent for the absolute beginner. I learned a lot in this class and it really lays the foundations of what digital marketing and e-commerce are all about.

By Abhinav J

Aug 17, 2022

One of the best foundation course for the people who want o get started with digital marketing. Kudos to the google team . Thank you for creating this course

By Sameera E

Jan 31, 2024

The course is outlined well and covered in a way that captivates the attention. I was left wanting to know more and completing course 1 in less than a week.