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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,792 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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776 - 800 of 4,578 Reviews for Foundations of Digital Marketing and E-commerce

By Joshua T

Oct 8, 2022

Really liked the format of the course, very insightful and the combination of videos and readings makes it easier to digest the information.

By abdul h

Oct 1, 2022

An essential course for every "Digital Marketer or Potential Digital Marketer". The learnings of this course cannot be replicated elsewhere.

By CHING R Y

Sep 29, 2022

the material is well done and very beginner friendly. a good start point if you do not know where to begin learning about digital marketing.

By keith H

Sep 23, 2022

A great starting point for entering the industry with suprisingly useful insight for people pivoting into the field from other career paths.

By Felicidade M

Sep 13, 2022

It was a verry pleasant moment of learning anothger skill. The instructor was coerent, and with an amazing way of comunication for teaching

By Angel Z

Aug 8, 2022

Simple and informative at the same time but I think having to do more assignments of our own research would be more helpful at the same time.

By Henry E

Jul 11, 2022

Awesome experience. The teachers were all amazing. I would definitely love to have more opportunities to benefit from this kind of knowledge.

By Christina B

Jun 19, 2023

I feel like I've learned more with this course than I did spending 3 months taking a digital marketing course at my local community college.

By mirka c

Mar 14, 2023

Very well done. It can feel slow at point but it's needed. Specially if you are a first timer encountering all this new subject! Loved it :)

By Lauren D

Feb 11, 2023

Great course to get some knowledge on how to break into digital marketing or to brush up on some e-commerce skills to promote your business.

By Atif M

Dec 4, 2022

A very organized course and especially true professionals were what made it enjoyable. The tips for a great career strategy were terrific!!!

By TRI W A

Oct 20, 2022

I really enjoy studying in this course because it provides a lot of practice in real cases and appreciates every learning journey. Thank You

By Reba D S

Feb 3, 2024

This course is amazing! It helps you learn how to navigate various marketing situations and prepares you for a career in digital marketing.

By Suryansh M

Dec 5, 2023

It was an insightful course if anyone wants to enter the world of digital marketing. Very easy to understand .Must watch for all beginners.

By Zaeem S

Aug 20, 2023

great way to start a course with basics of digital marketing with a great instructor who taught me in a excellent way, excited for 2 course

By Matheus B

Aug 18, 2023

Excelente! Muito obrigado a todos os envolvidos não penas pelos conhecimentos teóricos, mas também por todos os incentivos durante o curso!

By Vatsal D

Jun 30, 2023

Its been an amazing experience to have the knowledge regarding the field i wanted to be in from the Google executives. Its gem of a course.

By Janette G

Jun 3, 2023

Excellent course which offered me exactly what I need to build a solid Foundations of Digital Marketing and E-commerce. Thank you, Google.

By Karim C

Jun 2, 2023

The course is very straight forward and informative, the way the information represented is great with flexibility to download and revisit.

By Abdelrahman O

Dec 29, 2022

perfect course for beginners. I tried a lot of courses in this field they were all difficult. don't think too much just click on the button

By Sa M

Jul 29, 2022

It's very interessting course anyones would like to be digital marketer should take this course before start any online business.Thank you!

By Mr. R R H

Apr 8, 2024

I love taking this course. The material found in this course is very authentic and more interactive which is way I was able to complet it.

By Ric E

Oct 10, 2023

This was a very good course, with a lot of useful information. Thanks for making it easy enough to grasp, in order to learn something new.

By Vincent O

May 12, 2023

This is a great foundational course for Digital Marketing. I recommend it for anyone just venturing into Digital Marketing and E-Commerce.

By Hassan F

Jan 7, 2023

The most helpful and engaging course I joined ever. It was very helpful though I always found it hard to learn from anyone else but myself