Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,284 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

Filter by:

551 - 575 of 4,500 Reviews for Foundations of Digital Marketing and E-commerce

By tessa b

Sep 28, 2023

Best decision I've ever made, this course opened my eyes to a whole new world, The digital marketing world , I got the confidence I needed to boost my career and set new goals.

By Hassan M S

Jul 18, 2023

I learned about the foundations of e-commerce and digital marketing. I recommend this course to anyone and everyone who is looking to break into the field of digital marketing.

By Oscar S

Jul 10, 2023

I just like the format of how going through each module , everything clear, love the interactive sections and you must love the quizzes, really push you to read and take notes.

By Elyas B

Apr 23, 2023

A Well Planned & Comprehensive Course About the Basics Of Digital Marketing & E-commerce. It Helped Me A lot In Broading My Basic Understanding In The Field. Very Recommended!

By MUHAMMAD Z S

Jun 3, 2023

this is great course for inrto of DM. This course is less technical as it is a foundation course. i hope that upcoming course will be technical and as amazing as this course

By M P A

Nov 30, 2022

i am very happy to get my career certificate foundation of digital marketing from Coursera I think Coursera is the best platform for learning and earning anyone online course.

By BAHDON I

Sep 26, 2022

iam online shop owner my income is growing day by day iam loving it this courses helps me alot .

For those who are new to this course i will give one advice please make notes .

By Rosalie O

Mar 18, 2024

I have learned a lot on the course. I'm excited to continue to the 2nd course and finish all 7 for the Google Certification. Thank you to all the Google mentors and Coursera!

By Filip E

Aug 10, 2023

Very interesting course that really delivers what you expect. You really get to learn about the foundations of digital marketing and e-commerce. Totally better than expected!

By Gm a

May 12, 2023

This course helped me build basic knowledge in field of Digital Marketing and eCommerce and I am really thankful to Coursera and Google for providing such a valuable content.

By Gabriel M

Jan 18, 2023

Estoy enganchado con este curso, es como una serie de Netflix. Muy llevadero e instructivo.

Aspiro a dominar el marketing al finalizar este curso, y así potenciar mi carrera!

By SNOOK a b

Jul 3, 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

By Kanchan J

Apr 5, 2023

This course has helped me really understand the foundations of digital marketing. Thank you so much for providing a such an insightful and clear understanding of the course.

By Karan A

Mar 5, 2023

Quite informational for people completely new to digital marketing. Great resources on getting the right kind of quizzes and supplementary reading for detailed understanding

By Maryam N H

Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

By Harsha K M

Sep 15, 2022

Being from humanistics background digital marketing and e commerce were completely alien subjects to me , But this course has given me a clear picture about it . Thank you

By Lâm N T

Apr 9, 2024

To understand the fundamentals of Digital Marketing and E-commerce in an easy-to-understand and immediately applicable way, you can start with the following basic concepts:

By Shawna S

Dec 6, 2022

Great course for a general overview of how Digital Marketing & E-Commerce work. Plenty of examples given and a gives you great insight into the Digital Marketing landscape.

By Jaye B

Sep 18, 2022

I like how the course is delivered with it sectioned into different methods - reading, videos and tests. The text portion of the video's helpful in reviewing information.

By Ruxandra W

Sep 15, 2022

A very well-structured intro to digital marketing. It builds a solid foundation for the rest of the specialization, or for furthering your knowledge in various other ways.

By Zach M

Jul 31, 2022

Great Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.

By Marina C

Jul 31, 2022

Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.

By Roberto D R L

Jul 24, 2022

Incrible curso para comenzar en el Marketing Digital y en el E-commerce, considero que cualquier persona que le interese este tema le de una oportunidad a este gran curso.

By Haseeb U

Oct 22, 2023

The program has equipped me with tremendous value, it is perfectly designed by professionals , basics of digital marketing are covered very professionally in this course.

By Luis C

Mar 27, 2023

Nice learning experience, easy to understand and very intuitive. I would have to finish the 7 courses and find a job to say if it's worth the time and attention for sure.