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Voltar para Gestão de Empresas do Ramo de Alimentação & Bebidas

Gestão de Empresas do Ramo de Alimentação & Bebidas, Universidade Luigi Bocconi

4.8
968 classificações
251 avaliações

Informações sobre o curso

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Melhores avaliações

por MM

Jun 28, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

por AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

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245 avaliações

por Shashwat Bharti

Feb 13, 2019

A very interesting course

por Cristina Holgado

Feb 02, 2019

I really found it very useful, I learnt a lot and I hope I can use all the knowledge in my career. Thank you very much to the Bocconi University and all the people who has participate. Useful terms, trends and well explained with examples.

por Thet Min Paing

Feb 01, 2019

I love this because they give me many experiences for market. So i want another ones the same i done before. Thank you!

por Federico Venturi

Jan 31, 2019

Un ottimo corso, completo e per gli studenti Italiani, sottotitolato, Il docente risulta chiaro e conciso anche per novizi. Consiglio sicuramente!

por Gorgos Cristian

Jan 16, 2019

I hope i will be very helpful!

por Yağmur Dide Vurgun

Jan 14, 2019

Best course I have ever taken, thank you so much for the effort.

por Cornelius Omale Omachonu

Jan 08, 2019

It was an interesting moment, the lectures, video was concise and understanding. It's a good work done.

por Joshua Hockett

Jan 07, 2019

A very well done comprehensive course on the foundation level concepts and materials of food and beverage management. Useful and understandable basics of the industry at both regional and international levels. Great use of interviews with real business owners of top brands in the industry as well.

por Saw A Rock

Jan 02, 2019

good for hospitality and restaurant . helpful for who running own small business in F&B.

por Jose Luis Garcia Tello

Dec 25, 2018

Excelente curso, totalmente recomendado pero ojo, leer bien para que es y razonen para que lo van a ocupar.