Chevron Left
Voltar para Gestão de Empresas do Ramo de Alimentação & Bebidas

Comentários e feedback de alunos de Gestão de Empresas do Ramo de Alimentação & Bebidas da instituição Universidade Luigi Bocconi

3,835 classificações

Sobre o curso

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Melhores avaliações


31 de jul de 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


27 de jul de 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

Filtrar por:

126 — 150 de 1,061 Avaliações para o Gestão de Empresas do Ramo de Alimentação & Bebidas

por Regino S

6 de mar de 2020

Best course ive taken in coursera in several years, so grateful for this fascinating experience. Bravo!

por Mostafa R A

11 de fev de 2020

This course is absolutely fantastic.I must inform my colleagues at Burger King to complete this course.

por Efstathios K

17 de fev de 2018

Very good course. Teach me general informations about F&B industry,market segmentation and strategies.

por Maggie S

30 de mar de 2020

It's very informative and all the interviews are very useful and inspiring. I really enjoy the course.

por Navneet S

1 de jul de 2019

This course material is perfect for the understanding of various management skills in food department.

por Siyi M

15 de jan de 2016

Very interesting and informative. I believe I will constantly review the course content in the future.

por federico f

1 de mar de 2018

Gentile Prof . Troilo , well done ! mi piacerebbe collaborare su queste tematiche

buon lavoro


por Carlos E B S

7 de nov de 2017

Great Course! Great Content! Awesome Professor!

Thanks Gabriele for share this huge knowledge with us.

por Max B

8 de nov de 2015

This course is very well structured and conveys it's content in an interesting and comprehensive way.

por Lyndsay C

10 de jul de 2017

Very interesting; offers an insight into the F&D industry, with clear lectures and relevant topics.

por Chichan H

22 de dez de 2015

Excelente, y muy actualizad, altamente recomendable para los que estamos en el esta industria!!!!

por Ferruccio M

6 de nov de 2015

Great course! Very well organized and with some quality interviews as well. Totally recommended

por Serene A

20 de dez de 2019

Very enjoyable course!! I recommend this to anyone who is new to food and beverage management!

por Saulo L

17 de abr de 2016

Very interesting for those who seek for food and beverage course with high quality. Congrats

por Marko M

29 de out de 2017

This course was very helpfull, and I'm glad and thankful I had an opportunity to take it.

por JOSE B

1 de fev de 2020

Excelente, aprendí demasiado y me sirvió para ponerlo en práctica en mi empresa.


por Kacper G

2 de nov de 2019

I truly enjoyed this course. I took a lot of knowledge which I can apply in my industry.

por Roberto A

10 de abr de 2018

The course is good, uses rather complex lexicon but the lessons are properly spread out.

por Charles L

16 de set de 2015

An excellent course full of insights and masterfully delivered by a clear expert in this


29 de nov de 2016

Excellent course which runs through the 101 of Marketing with the F&B Industry as base.

por Fabio P

9 de ago de 2019

Great course, easy to follow and very useful to improve your food marketing skills!

por Deleted A

16 de set de 2015

Learned many new things I did not know on F&B. Thank you for your efforts and time.

por Felipe R

8 de fev de 2016

very good, but can improve with more interviews and experiences, thanks for all :)

por Ashlyn S

15 de abr de 2020

Really interesting and insightful course!

I thoroughly enjoyed it and recommend it

por Gibier G

27 de jun de 2018

Cours complet, détaillé, et bien organisé. Facile à comprendre, très intéressant.