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Voltar para Gestão de Empresas do Ramo de Alimentação & Bebidas

Comentários e feedback de alunos de Gestão de Empresas do Ramo de Alimentação & Bebidas da instituição Universidade Luigi Bocconi

3,847 classificações

Sobre o curso

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Melhores avaliações


31 de jul de 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


27 de jul de 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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201 — 225 de 1,062 Avaliações para o Gestão de Empresas do Ramo de Alimentação & Bebidas

por suresh

5 de jun de 2017

I have completed chapter - 1 . So far its excellent

por Carlos R V

3 de fev de 2016

Great course!, Ahora en español: ¡FANTÁSTICO curso!

por Maria M

5 de nov de 2015

Great course! Excellent stuff! Highly recommended!

por Jorge M R U

14 de jun de 2017

Nice course for students don´t work in marketing

por Bausone L

16 de nov de 2017

Great course, perfectly organised and very well

por catalina g

19 de set de 2016

I loved it! Very good material and information.

por Alessandro C

23 de mar de 2020

A really complete, accesible and clear course!

por Roy M S

29 de ago de 2017

Very in-depth presentation.

Open perspectives.

por Selcuk K O

29 de set de 2019

Excellent Course. I have enjoyed it very much

por Nwachukwu F E

10 de abr de 2016

excellent, innovative and eye opening course.

por Qasim A

25 de out de 2015

find it better than what i expected ..thank u

por Jonathan G

18 de fev de 2016

Informative course! I really learned a lot.

por Nikitas P

23 de out de 2015

Excellent structure and content!! Thank you!

por Hassan R

27 de fev de 2020

Thank you so much Sir

it was amazing course

por Josep M J L

18 de mar de 2018

Very interesting course. Congratulations !

por Alan O L A

5 de out de 2016

Excellent, so interesting and practical :)

por Timothy K

27 de out de 2016

Relevant, Interesting and worth the time.

por 张祖悦Momo Z

9 de mai de 2016

great courses! I learned a lot from that.

por Camilla C

9 de jul de 2017

Really interesting and well researched!

por Filiz Z S

7 de mai de 2017

It was an excellent experience. grazie!

por Ottomaro L

30 de abr de 2019

Love the new format! Kept me engaged.

por Davide D

9 de dez de 2017

amazing,very interesting.good course.

por 李群

23 de nov de 2016


por alex.tuzza

6 de jul de 2018

Top of the pops!! Well done Bocconi!

por Ekaterina S

22 de ago de 2017

Wonderful course. Thank you so much!