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Voltar para Gestão de Empresas do Ramo de Alimentação & Bebidas

Comentários e feedback de alunos de Gestão de Empresas do Ramo de Alimentação & Bebidas da instituição Universidade Luigi Bocconi

3,849 classificações

Sobre o curso

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Melhores avaliações


31 de jul de 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


27 de jul de 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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151 — 175 de 1,064 Avaliações para o Gestão de Empresas do Ramo de Alimentação & Bebidas

por Alessio C

24 de jan de 2017

Es un curso muy útil y "get to the point". Realmente explicado bien. Enhorabuena.

por Emanuele M B D C

29 de fev de 2016

Amazing teacher and amazing lessons. Wonderful first experience here at Coursera!

por Sachin M

5 de set de 2019

Very insightful and pragmatic course. I recommend for all in hospitality sector.

por Juan P T R

21 de set de 2018

I think every single entrepreuner of Food and beverage should take this course!!

por Rene J R A

6 de jun de 2016

Excellent course for Managers and Entrepreneurs on Food & Beverage businesses!!!

por Carlos E S R

28 de out de 2015

Really good! The professor was really clear and specific with the explanations.

por Eduardo G

26 de nov de 2015

It´s a very interesting course, food and beverage are a very kid of business.

por Daniel S

8 de dez de 2015

Clear. Concise. Practical. Well structured. Useful presentations. Nice pace.

por RabehAdel A

22 de ago de 2018

thanks a lot for Bocconi and special thanks for professor Gabriele Troilo,

por Alberto H

31 de dez de 2017

It is amazing, so much knowledge about de F&B industry.

Totally recommended.


16 de mar de 2016

Excelentes contenidos y una manera amena de explicarlos a los cursillistas.

por DODO J

13 de abr de 2020

i have really enjoid this course all the time. big thanks to the lecturer.

por Oleh M

9 de dez de 2016

Very useful course, which gave me the basic information about the subject.

por Miguel Á M G

10 de jun de 2016

Muy bien presentado por el profesor Troilo, un curso de excelente calidad.

por María L R A

16 de fev de 2020

Aprendí mucho y algunas cosas que cuando estudie no se tocaron.


por Vugar M

25 de abr de 2020

Great course, would reccommend to all who's interested in F&B Management

por Carlo J

16 de ago de 2016

extremelly helpful and well explained

practical and real life knowledge

por Giulio G

9 de abr de 2020

This course is good to start think different and study more in the F&B

por Nkechi O

26 de fev de 2018

Excellent class. It meets you at the point of reality and your needs.

por Curtis M

4 de jun de 2017

There were many examples and case studies from all types of cultures.

por Belén M S

1 de fev de 2018

the exams and evaluations are hard, but the experience is amazing!

por Juan P C M

8 de nov de 2017

Uno de los mejores cursos que he tomado en coursera, recomendado!


30 de jan de 2020

A great course that shows the theory ally to the market feeling.

por Rosario F

27 de jul de 2019

Good material, good lessons and easy to understand. Good course!

por Jennifer B

13 de dez de 2017

Excellent professor and great material. Very highly recommended!