Who is this class for: Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.


Created by:  Università Bocconi

  • Andrea Rurale

    Taught by:  Andrea Rurale, Director

    Master in Arts Management and Administration (MAMA)
Commitment5 weeks of study, 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.7 out of 5 of 60 ratings

Recomendable

This course gives a very interesting overview of art and heritage management. It is not necessary to have any knowledge on the subject before hand as everything is explained simply and many examples are provided.

Overall very helpful and interesting! Some lectures were a little brief, for example the whole CRM part, which seemed worth more attention. But as an overview, very good.

Very useful information and datas about the customer satisfaction. Challenging self projects on city branding. And the insights of real managers of main Italian cultural institutions is just a brilliant addition to the theoretical part. Definitely recommend!