Informações sobre o curso
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Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/ week...

Inglês

Legendas: Inglês
User
Os alunos que estão fazendo este Course são
  • Executive Directors
  • Artists
  • Public Relations Specialists
  • Musicians
  • Writers

Habilidades que você terá

FundraisingManagementMarketingPlanning
User
Os alunos que estão fazendo este Course são
  • Executive Directors
  • Artists
  • Public Relations Specialists
  • Musicians
  • Writers

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/ week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Introduction to the Cycle

14 vídeos (Total 75 mín.), 7 leituras, 1 teste
14 videos
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4min
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4min
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12min
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4min
Watch: Frequently Asked Questions: The Cycle6min
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3min
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5min
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10min
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2min
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7min
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2min
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4min
Watch: Review of The Cycle and Preparing for Next Week2min
7 leituras
Meet Your Instructors5min
Activity: Introductory Questionnaire5min
Recommended Reading: The Cycle: Introduction (Pages 1-5)5min
Review: The Cycle and Annotated Cycle2min
Optional Activity for Students or Learners Not Affiliated with an Organization30min
Read: The Cycle: Executive Summary30min
Read: Selected Blog Posts: Introduction to the Cycle10min
1 exercício prático
Introduction to the Cycle4min
Semana
2
2 horas para concluir

Long-Term Artistic Planning

10 vídeos (Total 79 mín.), 5 leituras, 1 teste
10 videos
Watch: Benefits of Long-Term Artistic Planning12min
Watch: Implementing Long-Term Artistic Planning11min
Watch: Frequently Asked Questions: Long-Term Artistic Planning13min
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2min
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12min
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6min
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5min
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3min
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2min
5 leituras
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18min
Review: Example 5-Year Program Plan2min
Read: 10 Truths about Artistic Planning2min
Read: Selected Blog Posts: Long-Term Artistic Planning5min
Activity: 5-Year Program Plan10min
1 exercício prático
Long-Term Artistic Planning4min
Semana
3
2 horas para concluir

Institutional Marketing

8 vídeos (Total 34 mín.), 5 leituras, 1 teste
8 videos
Watch: Introduction to Institutional Marketing Part 26min
Watch: Introduction to Institutional Marketing Part 33min
Watch: Introduction to Institutional Marketing Part 41min
Watch: Frequently Asked Questions: Institutional Marketing8min
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2min
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6min
Watch: Review of Institutional Marketing and Preparing for Next Week1min
5 leituras
Review: Example Institutional Marketing Calendar1min
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32min
Read: 10 Truths About Institutional Marketing2min
Read: Selected Blog Posts: Institutional Marketing10min
Activity: 1-Year Institutional Marketing Calendar10min
1 exercício prático
Institutional Marketing4min
Semana
4
2 horas para concluir

Programmatic Marketing

9 vídeos (Total 34 mín.), 4 leituras, 1 teste
9 videos
Watch: Programmatic Marketing Part 2: How Are We Selling It?4min
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5min
Watch: Programmatic Marketing Part 4: At What Price?3min
Watch: Programmatic Marketing Part 5: With Which Media?4min
Watch: Frequently Asked Questions: Programmatic Marketing5min
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3min
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2min
Watch: Review of Programmatic Marketing and Preparing for Next Week1min
4 leituras
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23min
Read: 10 Truths for Programmatic Marketing2min
Read: Selected Blog Posts: Programmatic Marketing10min
Activity: Marketing Summary for One Program or Event20min
1 exercício prático
Programmatic Marketing4min
4.8
65 avaliaçõesChevron Right

53%

comecei uma nova carreira após concluir estes cursos

38%

consegui um benefício significativo de carreira com este curso

10%

recebi um aumento ou promoção

Principais avaliações do The Cycle: Management of Successful Arts and Cultural Organizations

por RVMay 20th 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

por SSSep 2nd 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

Instrutores

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Michael M. Kaiser

Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
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Brett Egan

President
DeVos Institute of Arts Management at the University of Maryland

Sobre Universidade de Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Perguntas Frequentes – FAQ

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