Informações sobre o curso
4.5
73 ratings
22 reviews
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that....
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cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 4-6 hours/week

Aprox. 15 horas restantes
Comment Dots

English

Legendas: English
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 4-6 hours/week

Aprox. 15 horas restantes
Comment Dots

English

Legendas: English

Programa - O que você aprenderá com este curso

1

Seção
Clock
1 hora para concluir

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...
Reading
9 vídeos (Total de 65 min), 1 leitura, 1 teste
Video9 videos
1.2 | Introduction to Unit Onemin
1.3 | Value Through the Ages7min
1.4 | What Has Changed?9min
1.5 | Mission & Value12min
1.6 | Value Now9min
1.7 | Value, Capacity & Support12min
1.8 | Scope & Scale9min
1.9 | Off the Record: Value Creation in the Arts1min
Reading1 leituras
Unit 1 Slides10min
Quiz1 exercício prático
Unit 1 Quiz12min

2

Seção
Clock
3 horas para concluir

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....
Reading
8 vídeos (Total de 46 min), 2 leituras, 1 teste
Video8 videos
2.2 | Dominant Logic6min
2.3 | Frugal Engineering5min
2.4 | Logic Models: Designing Your Business Model7min
2.5 | Logic Models: Real World Application10min
2.6 | What Makes a Resilient Organization?5min
2.7 | Identifying & Managing Risk7min
2.8 | Off the Record: Logic Models1min
Reading2 leituras
Unit 2 Slides10min
Additional Reading and Resources10min

3

Seção
Clock
3 horas para concluir

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....
Reading
6 vídeos (Total de 42 min), 1 leitura, 1 teste
Video6 videos
3.2 | What's Going On in Our World?8min
3.3 | Competitive Analysis: Analyzing the Environment11min
3.4 | Competitive Analysis: Real World Application8min
3.5 | Working Collaboratively10min
3.6 | Off the Record: Competition & Collaboration2min
Reading1 leituras
Unit 3 Slides10min

4

Seção
Clock
3 horas para concluir

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....
Reading
6 vídeos (Total de 43 min), 1 leitura, 1 teste
Video6 videos
4.2 | Why Is it Imperative that We Define Our Promise8min
4.3 | Marketing?5min
4.4 | Public, Product, Place, Promotion & Pricing15min
4.5 | Brands & Beyond9min
4.6 | Off the Record: Marketing1min
Reading1 leituras
Unit 4 Slides10min
4.5
Direction Signs

67%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por AFOct 29th 2015

I learnt new definitions, basics and realised the mistakes in my method, earlier.

por PJul 30th 2016

Well structured and thorough. Could have more clearcut real examples.

Instrutores

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Sobre National Arts Strategies

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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