Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Arts and Culture Strategy
oferecido por
University of Pennsylvania
National Arts Strategies
University of Pennsylvania
Programa - O que você aprenderá com este curso
Semana
1Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
9 vídeos (total de (Total 65 mín.) min), 1 leitura, 1 teste
9 videos
1.2 | Introduction to Unit One47s
1.3 | Value Through the Ages7min
1.4 | What Has Changed?9min
1.5 | Mission & Value12min
1.6 | Value Now9min
1.7 | Value, Capacity & Support12min
1.8 | Scope & Scale9min
1.9 | Off the Record: Value Creation in the Arts1min
1 leituras
Unit 1 Slides10min
1 exercícios práticos
Unit 1 Quiz12min
Semana
2Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
8 vídeos (total de (Total 46 mín.) min), 2 leituras, 1 teste
8 videos
2.2 | Dominant Logic6min
2.3 | Frugal Engineering5min
2.4 | Logic Models: Designing Your Business Model7min
2.5 | Logic Models: Real World Application10min
2.6 | What Makes a Resilient Organization?5min
2.7 | Identifying & Managing Risk7min
2.8 | Off the Record: Logic Models1min
2 leituras
Unit 2 Slides10min
Additional Reading and Resources10min
Semana
3Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
6 vídeos (total de (Total 42 mín.) min), 1 leitura, 1 teste
6 videos
3.2 | What's Going On in Our World?8min
3.3 | Competitive Analysis: Analyzing the Environment11min
3.4 | Competitive Analysis: Real World Application8min
3.5 | Working Collaboratively10min
3.6 | Off the Record: Competition & Collaboration2min
1 leituras
Unit 3 Slides10min
Semana
4Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
6 vídeos (total de (Total 43 mín.) min), 1 leitura, 1 teste
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8min
4.3 | Marketing?5min
4.4 | Public, Product, Place, Promotion & Pricing15min
4.5 | Brands & Beyond9min
4.6 | Off the Record: Marketing1min
1 leituras
Unit 4 Slides10min
67%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por AF•Oct 29th 2015
I learnt new definitions, basics and realised the mistakes in my method, earlier.
por P•Jul 30th 2016
Well structured and thorough. Could have more clearcut real examples.
Instrutores
Peter Frumkin
ProfessorNonprofit Leadership Program, School of Social Policy & Practice
Mrs. Russell Willis Taylor
Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts StrategiesSobre University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre National Arts Strategies
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
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