Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Legendas: Inglês, Vietnamita
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Legendas: Inglês, Vietnamita

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Universidade da Virgínia Ocidental

Programa - O que você aprenderá com este curso


Semana 1

3 horas para concluir

Introduction and Overview

3 horas para concluir
8 vídeos (Total 68 mín.), 4 leituras, 2 testes
8 videos
Instructor Introductions and Orientation to Sales Specialization9min
History of Sales - Part 17min
History of Sales - Part 24min
History of Sales - Part 35min
History of Sales - Part 44min
History of Sales - Part 57min
Q&A - Week 119min
4 leituras
The Growing Power of Inside Sales10min
A Glimpse Into the Future: What Sales Will Look Like 5 Years From Now10min
6 Common Types of Sales Jobs: Which Is The Right One For You?10min
4 Areas of Essential Sales Skills10min
1 exercício prático
Week 130min

Semana 2

4 horas para concluir

Strategic Planning and Sales Management

4 horas para concluir
5 vídeos (Total 59 mín.), 5 leituras, 2 testes
5 videos
Strategic Plans6min
Porter's 5-Forces Model6min
Applying Porter's 5-Forces Model6min
Q&A - Week 237min
5 leituras
Building A Customer-Obsessed Culture20min
Your Strategy Needs a Strategy15min
The Elements of a Successful Sales Business Plan30min
Five Steps to a Strategic Plan10min
Strategic Plan Template: What To Include In Yours15min
1 exercício prático
Week 230min

Semana 3

4 horas para concluir

Brief Overview of Sales Management

4 horas para concluir
11 vídeos (Total 78 mín.), 5 leituras, 3 testes
11 videos
Evolution of Sales2min
Sales Managers Jobs1min
What Does a Sales Manager Do?3min
Life of a Sales Manager4min
Skills You Need6min
Emerging Trends and Challenges2min
Pharmaceutical Sales Overview14min
Interview - Lee Hardesty from AstraZeneca23min
Summary - Week 339s
Q&A - Week 317min
5 leituras
Sales Management Definition, Process, Strategies and Resources30min
The Four Phases In Sales Management Evolution15min
10 Management Skills that Make the Best Sales Managers Stand Out10min
A Day In The Life Of A Sales Manager10min
Emerging Trends in Sales Management15min
1 exercício prático
Week 330min

Semana 4

4 horas para concluir

Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process

4 horas para concluir
12 vídeos (Total 63 mín.), 4 leituras, 2 testes
12 videos
Inside Vs. Outside Sales6min
Buying Centers4min
What is a Sale?41s
Marketing Vs. Sales1min
Personal Sales34s
Personal Selling1min
Personal Selling Process4min
Sales Satisfaction-Dissatisfaction14min
Interview - Scott Wilkie from PwC9min
Summary - Week 42min
Q&A - Week 414min
4 leituras
Inside Vs. Outside Sales10min
Major Sales: Who Really Does the Buying?30min
Buying Center in Industrial Marketing10min
Sales vs. Marketing - Marketing Always Changes10min
1 exercício prático
Week 430min



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Sobre Programa de cursos integrados Sales Operations/Management

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice....
Sales Operations/Management

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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