Informações sobre o curso
4.7
2,404 classificações
806 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 7 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Social NetworkViral MarketingMarketingMarketing Strategy
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 7 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 horas para concluir

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember....
Reading
8 videos (Total 39 min), 1 teste
Video8 videos
Contagious: How Things Catch On6min
Making Messages Stick3min
Simple4min
Unexpected6min
Concrete5min
Credible5min
Emotional Stories6min
Quiz1 exercícios práticos
Attributes of Stickiness Quiz20min
Semana
2
Horas para completar
1 horas para concluir

How Social Influence Shapes Behavior

In this module, you'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use. You'll discover when people are more likely to conform or do the same thing as others, and when they are more likely to diverge or do something different. At the end of this module, you'll understand how to avoid being influenced by others and how to use influence to make yourself more successful....
Reading
5 videos (Total 31 min), 1 teste
Video5 videos
Normative Influence5min
Using Social Influence to Increase Success8min
When Social Influence is Anti-Social5min
Conformity or Divergence?3min
Quiz1 exercícios práticos
Theories and Practice of Social Persuasion Quiz20min
Semana
3
Horas para completar
1 horas para concluir

The Power of Word of Mouth

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious....
Reading
8 videos (Total 53 min), 1 teste
Video8 videos
Why Word of Mouth Matters6min
Social Currency8min
Triggers6min
Emotion8min
Public4min
Practical Value4min
Stories9min
Quiz1 exercícios práticos
Strategies for Effective Referrals Quiz20min
Semana
4
Horas para completar
1 horas para concluir

Social Networks

In this module, you'll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences. You’ll learn about how strong and weak ties help get people jobs, and whether to concentrate or spread out marketing resources when launching a new product. By the end of this module, you'll not only be able to analyze the success of popular products, ideas, and services, but also apply these insights to make your own stuff more likely to catch on....
Reading
6 videos (Total 23 min), 1 teste
Video6 videos
What are Social Networks?6min
How Networks Shape the Spread of Information5min
Sprinkler vs. Waterfall Strategies3min
Social Ties and Active Sharing5min
Course Conclusionmin
Quiz1 exercícios práticos
Understanding Social Networking Behavior Quiz20min

Instrutores

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Jonah Berger

Associate Professor of Marketing
The Wharton School

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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