Programa de cursos integrados Branding: The Creative Journey
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
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O que você vai aprender
Create a value proposition for a brand: How it can be positioned and mapped.
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Habilidades que você terá
Sobre este Programa de cursos integrados
Projeto de Aprendizagem Aplicada
At the end of each MOOC, you will find a capstone project. You will have the opportunity to put into practice everything learned during the course. First, you must develop a brand strategy and identity for a restaurant in Menorca. In addition, you will have to create a content strategy plan, which includes the brand strategy and target audience, the story behind it, the platforms what you will use to communicate this message and finally the concept and treatment of this story. You will also have to produce a creative pitch for the rebranding of an existing brand; you will have to build it up as if you were going to expose this pitch to the client, the brand itself. Finally, you will deliver a customer journey to understand the stages of the interaction of the brand department with the product or service the brand provides to the customers.
Any digital, content, creativity or communication lover can take this specialization.
Any digital, content, creativity or communication lover can take this specialization.
Este Programa de cursos integrados contém 4 cursos
Brand Identity and Strategy
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Brand & Content Marketing
Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
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IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Vou ganhar créditos universitários por concluir a Especialização?
Vou ganhar créditos universitários por concluir a Especialização?
Quanto tempo é necessário para concluir a Especialização?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.